Senior Account Executive

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

We are seeking adynamic Senior Account Executive to join our team and lead impactful PR and communications campaigns. This role combines strategic client support with hands-on execution including essential research and media reporting. The ideal candidate will bring eitherproven event management experiencefor seamless campaign delivery or exceptional strength incontent creation and media relationsto secure top-tier coverage. Excellent attention to detail and strong communication skills are essential for success in this role.

What youll do:

• Conduct research on various topics including industry trends target audiences competitor analysis and media landscape.
• Coordinate logistics for client events including venue setup audiovisual requirements catering and attendee management.
• Compile media coverage reports and monthly activity reports for clients.
• Exhibits knowledge of print and broadcast production process; ability to deal with designers producers and other specialists.
• Press releases translation news monitoring presentation scripts newsletters and other corporate presentation collaterals.
• Work closely with other team members to deliver quality works to fulfill clients requests.
• Support the team for billing and invoicing arrangement.
• Join the team at brainstorming sessions for PR campaign planning.
• Assists in responding to RFPs and other inquiries from clients and/or new business proposals.
• Provide general administration support to the team.

Experience that contributes to success:

• Bachelors degree in Public Relations Language and Communications Journalism Marketing or other related disciplines.
• 3-5 years PR agency experience and/or journalism or equivalent.
• Outstanding verbal and written communication and presentation skills in English and Cantonese
• Strong interpersonal skills a team player and able to work under pressure and meet tight deadlines.
• Strong sense of responsibility self-motivated and results-oriented.
• Ability to work independently and collaborate with cross-functional teams.
• Curiosity and a passion for staying informed about industry trends current affairs and emerging technologies.
• Candidates with more experience will be considered as Consultants

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