Senior Marketing Manager
Posted on :
05-07-2021
Employer Active
1 Vacancy
The job posting is outdated and position may be filled
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Req ID : 656753
- Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers. Some Senior Marketing Managers will gather this data themselves by analyzing business reports and conducting surveys or focus groups, while other Senior Marketing Managers will have a staff to gather this information for them, allowing them to focus solely on interpreting the data. They may even have an entire department dedicated to market research at their disposal.
- Planning and implementing marketing strategies is another large part of the Senior Marketing Manager’s job. This may include creating or altering brand images, reaching out to a new target audience and creating a budget to cover all necessary expenses. Senior Marketing Managers may assist in the creative portion of the process, but usually they organize appropriate teams to perform each duty and then oversee their progress to ensure the strategies are successfully rolled out.
- Senior Marketing Managers must analyze their marketing team and any other department teams they may work with to establish whether or not all personnel are contributing to the marketing strategies and campaigns they are assigned to. The Senior Marketing Manager should offer assistance and their expertise to any staff who is struggling or falling behind. They must also analyze their campaigns to determine if they are successful or whether or not they may need to modify them.
Employment Type
Full Time
Company Industry
Internet / E-commerce / Dotcom
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
