Group Strategy Director, E-commerce

Wereseeking aâGroup Strategy DirectoreCommercetolead the development growth and strategic direction of the eCommerce Strategy discipline across the agency. This role is pivotal in scaling ourâeCommerce Practice driving thought leadership and ensuring strategic excellence across all clients and categories.

This leader willoversee a growing team ofeCommerceStrategy Directors and junior strategists ensuring consistency in approachmethodology and outputssurrounding our eCommerce withâCreativeandAccountleads this rolewillshapeomnichannel strategies that push boundaries and deliver measurable impact across majorretailers (Amazon Walmart Target) and is bothâvisionary and hands-on building infrastructure and frameworks mentoring talent and contributing directly to business development and client innovation.

Key Responsibilities:

Strategic Leadership & Governance

• Define and scale strategic frameworks and toolkitsthat standardize excellence across all eCommerce clientsensuring every engagement is underpinned by best-in-class thinking repeatable processes and insight-driven methodologies

• Create and enforce governance standardsâthat outline how strategy is developed implemented andoptimizedincluding QA protocols KPI frameworks strategic intake processes andperformance benchmarks that ensure accountability and operational rigor

• Oversee strategy development across a portfolio of clients ensuringtheresa consistent elevation of strategic output

• Collaborate with Creative and Account leadership to drive holistic high-performing campaign strategies

Team & Practice Development

• Lead mentor and grow a team of Strategy Directors and junior strategists

• Develop onboarding training and development plans to scale team capabilities

• Champion a culture of curiosity experimentation and learning within the practice

• Partner with HR and leadership on recruitment and team design as the practice scales

Thought Leadership & Innovation

• Stay ahead of marketplace changes retailer algorithms and emergingtechnologies

• Serve as a thought leader in eCommerce contributing to industry panels case studies andagency education

• Lead development of proprietary methodologies across SEO AEO GEO and digital shelf optimization

• Represent the agency in key client strategy presentations thought leadership initiatives and new business pitches

Business Development & Client Growth

• Serve as a strategic lead on new business effortstranslating client challenges into strategic solutions

• Partner with Business Development to evaluate RFPs develop pitches and scope strategic solutions

• Consult across clients toidentifynew strategic opportunities and deepen client relationships

• Ensure all strategy engagements are measurable actionable and tied to client business outcomes

Qualifications:

• 10 years in digital strategy with at least 4-5 years leading eCommerce-focused initiatives

• Leadership experience mentoring and managing strategy teams

• Experience in CPG and Retail verticals

• Deep knowledge of major retailer platforms (Amazon Walmart Target etc.) SEO PDP strategy and content syndication tools

• Experience with platforms like Helium 10 Walmart Connect Amazon Ads / Vendor CentralProfiteroStackline SalsifyVizit or similar

• Strong strategic thinking with ability to zoom in/out from vision to execution

• Strong grounding in brand strategy and the role eCommerce plays in the broader brand-building and brand experience ecosystem

• Understanding ofthe global landscape of eCommerce: diversity/exclusivity of channel etc.

• Highly collaborative and proactive with experience partnering across creative copy insights and client service teams

• Strong understanding of major retail media platforms - Amazon and Walmart

About Propelis: Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150 years 2000 clients 9000 employees and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.

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EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications merit and business need. We offer equal employment opportunities to employees and applicants without regard to race color religion sex sexual orientation gender identity national origin genetic information age disability or any other characteristic protected by federal state or local law.âEqual Opportunity Employer Minorities/Women/Veterans/Disabled.

We strive to make our employment website and application process accessible to all users and doing so we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process please contact a member of our Human Resource Team.

The Ontario pay range for this position is $150000 CAD to $165000 CAD annually. Ultimately in determining pay we will consider the successful candidates experience skills knowledge and other job-related factors.

We remain committed to ensuring equal opportunity in all aspects of employment including recruitment. We encourage applications from all qualified individuals particularly those who may contribute to the further diversification of our organization. If you require any form of accommodation during the recruitment process please do not hesitate to let us know. Together we strive to foster an environment where everyone can thrive and be their authentic selves.

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Required Experience:

Director