Digital Performance Senior Manager

Job Description

Job Summary

This role will drive the Performance Marketing strategy and execution of digital media investment for Domains Residential Listings portfolio.

You will be the bridge between data-driven insights and business growth overseeing the day-to-day management of digital performance media to scale audience acquisition and listing conversion. You will oversee the investment portfolio for Domain Residential Listings and Add-On products (Audience Boost).

Reporting into the Head of Digital Acquisition you will work in close collaboration with key media partners and internal stakeholders to deliver performance outcomes with the support of an in-house media team.

What will You Do:

• Strategy & Investment: Lead the digital performance strategy and manage the media budget for Domain Residential Listings and Audience Boost products to ensure optimal channel mix to drive performance outcomes.

• Stakeholder Collaboration: Partner with internal Marketing Product and Commercial teams and external media partners to align on business goals and translate into media strategy.

• Campaign & Budget Management: Oversee the end-to-end execution of digital media to hit audience acquisition and conversion targets advising the business on new strategies and optimisations to improve daily performance. Experience managing large media budgets and bid management across Paid Search Paid Social Display Affiliates and Video.

• Data Optimization: Dive deep into the details of campaign data to refine performance and maximize ROI. Leverage internal analytics and business data to understand impact of campaign performance.

• Team Mentoring: Mentor junior members of our in-house media team to ensure operational excellence through strategic alignment and knowledge sharing.

• Media Technology: Be on top of the most recent digital technology and media advancements ensuring that all digital buying tools and measurement solutions are fit for purpose and future-proofed for an evolving media and privacy landscape.

About You

• 6 years of experience in Digital and Performance Marketing

• Strategic thinker with the ability to translate quantitative and qualitative data into a targeted digital acquisition strategy

• Strong problem-solving skills with the ability to work with senior stakeholders to resolve issues and design solutions

• Strong communication and collaboration skills with the ability to engage and influence

• Extensive experience leading teams to implement and optimise campaigns across Google Ads (Search Display & YouTube) Meta Ads Manager Programmatic exchanges and affiliates

• Highly experienced with analytics platforms and data visualisation

• Knowledge of Tag Management systems and creative troubleshooting experience

• Ability to develop clear and compelling presentations for both internal and external stakeholders

• Strong team player with a proactive attitude to helping others

• Data feed management experience preferred

• Experience with Customer Data Platforms and 1P data strategy is highly regarded

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing