Regional Growth Marketing Manager
Job Summary
About the role
Were looking for a Regional Growth Marketing Manager to run account-based marketing for our AECO and Government segments across Australia and New Zealand.
This isnt a campaign-building role. The Global Campaign Manager owns the strategy messaging and 1:Many programs. You take that content and turn it into targeted 1:1 and 1:Few programs against the accounts where Nearmap has the greatest opportunity to win expand or land new business working hand in hand with regional sales.
Youll own the ANZ field events calendar the account plans and the sales relationship. If an account surges on intent data you and your AE pod move on it together.
What youll do
- Run 1:1 Strategic ABM for Nearmaps highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with a shared use case buying trigger or competitive situation
- Build joint account plans with AEs: buying committee maps shared OKRs program plans and a regular review cadence
- Adapt global campaign content assets messaging and nurture sequences for ANZ account-specific context
- Act on 6Sense intent signals with your AE pod so marketing and sales move together the moment an account is in motion
- Own the ANZ field events calendar for AECO and Government with every event tied to a defined account list a pipeline objective and a follow-up plan
- Manage the ANZ event budget for your segments plan spend quarterly and report on return
- Partner with ANZ AECO and Government sales leadership as a peer attend pipeline reviews and build programs that move stalled deals
- Coordinate BDR and SDR outreach sequencing with your ABX programs and intent signals so outbound lands when accounts are in market
- Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what ANZ buyers are saying and where the message needs sharpening
Qualifications :
What youll bring
- 6 to 8 years in field marketing ABX or demand generation in a B2B SaaS or technology company with a track record of account-level pipeline contribution
- Proven end-to-end events management from strategy through logistics and post-event measurement
- Strong ABX execution including 1:1 and 1:Few programs built and run in partnership with sales
- Deep sales partnership experience and credibility with sales leadership
- Experience in AECO-adjacent ANZ markets including construction engineering architecture infrastructure or commercial real estate is a strong advantage
- The self-sufficiency to run regional ABX programs without relying on a dedicated support function
- Proficiency with Salesforce and 6Sense and comfort using intent data and CRM signals to prioritise and activate daily
Ways of working
This role is based in our Sydney Australia office hybrid with two anchor days in the office each week. Youll work closely with regional AECO and Government sales leadership and stay flexible for the occasional early call to align with North America based teams.
Additional Information :
Some of our benefits
Nearmap takes a holistic approach to our employees emotional physical and financial wellness. Some of our current benefits include:
- Quarterly wellbeing day off four additional days off annually for your YOU Days
- Wellbeing and technology allowance
- Annual flu vaccinations
- Hybrid flexibility for this role
- Nearmap subscription (of course!)
- Stocked kitchen with access to all the snacks you need
- In-office lunch every Tuesday and Thursday at our Sydney CBD office
- Showers available for anyone cycling to work or lunchtime gym-goers!
Working at Nearmap
We move fast we care about craft and were proud of what were building. If youre energised by turning strategy into pipeline and building real relationships with sales wed love to meet you.
If you can see yourself working at Nearmap and feel you have the right level of experience we invite you to get in touch.
Thanks but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
Remote Work :
Yes
Employment Type :
Full-time
About Company
The sky's not the limit at Nearmap. Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel ... View more