Marketing Lead

AppsFlyer is evolving its gotomarket strategy by driving growth through new business engines. One predominant example is the Creative Optimization Suite. To accelerate this expansion we are looking for a Marketing Lead to drive gotomarket efforts market penetration and customer adoption of our Creative Optimization suite.
This role requires a fullstack marketing professional with a proven track record of launching and scaling new product offerings from 01 in competitive markets. You will lead crossfunctional initiatives craft compelling positioning and messaging and drive measurable impact through datadriven marketing strategies.
If youre a strategic handson leader who thrives in fastmoving environments and loves the challenge of building market presence for emerging products this opportunity is for you.

What youll do:

• Own and execute the gotomarket strategy for the Creative Optimization suite from market entry to scale.
• Develop strategic positioning and messaging that differentiates AppsFlyers Creative Optimization solutions in the market.
• Lead and collaborate crossfunctionally with product sales customer success and marketing teams to drive awareness adoption and revenue impact.
• Define and implement multichannel marketing campaigns including ABM field marketing and product marketing strategies to engage key audiences.
• Be handsonexecute impactful marketing programs while developing scalable frameworks for future growth.
• Leverage datadriven decisionmaking to analyze campaign performance market trends and customer feedback iterating on strategies to optimize results.
• Act as a thought leader producing compelling content webinars and industry insights that establish AppsFlyer as a leader in creative optimization.

What you have:

• 7 years of B2B/SaaS marketing experience with a strong focus on gotomarket strategy and .
• Proven track record of launching and scaling new products from 01 ideally in a market penetration or startuplike environment.
• Strong leadership skillscapable of driving without direct authority while inspiring and mobilizing teams.
• Excellent communication and storytelling abilities with a knack for turning complex concepts into compelling narratives.
• Strategic mindsetbigpicture thinking combined with a datadriven resultsoriented approach.
• Handson experience with ABM demand generation field marketing and product marketing strategies.
• Resilience and adaptabilitythriving in fastpaced environments tackling challenges with a growthoriented mindset.
• Deep market understandinginsights into customer needs competitive landscape and industry trends.

Bonus Points:

• A great sense of humor.
• Experience working with creative optimization tools ad tech or marketing analytics.
• Entrepreneurial experience or a startup background.
• Familiarity with the marketing technology (MarTech) industry.
• Strong project management skills with experience leading complex multistakeholder initiatives.
• Being referred by an AppsFlyer team member.

As a global company operating from 25 offices across 19 countries we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race gender culture or sexual orientation. We value and encourage curiosity diversity and innovation from all our employees customers and partners.

As a Customer Obsessed company we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go AllIn.Oren Kaniel CEO