Web Content Strategy Specialist,

In this position...

• The ideal candidate will have a strong background in Digital Experience and Content Strategy with an understanding of web platforms Content strategy testing and optimization methodology.
• You will be a skilled individual contributor with strong cross-functional and agency team leadership experience.
• You will assist in leading a cross-functional agency team in developing the immediate and near-term content strategies for . Will be the day-to-day contact for internal partner and vendor leads for assigned segments on .
• This individual will guide a team of creative and content strategists in creating and executing the storytelling on asset production and experience optimization to promote a consistent brand voice across the site.

What youll do...

• Provide strategic leadership across internal and partner teams to identify the storytelling across assigned segments of
• Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting experiences across the customer journey
• Partner with analytics team to identify and define clear and measurable critical metrics continually testing and optimizing content for performance against established KPIs.
• Manage the execution of site audience and content strategies for targeted experiences within the brand sites.
• Lead an ongoing test and learn content optimization calendar including A/B and multi-variant testing
• Supports the Model Year Changeover process across assigned segments of
• Day-to-Day digital lead for segment areas in developing connected customer journeys in partnership with Integrated Marketing Media and CRM
• Manage agency/partner project execution of editorial calendar and optimization strategies acting as the voice of the customer throughout the creative process
• Identify non-automotive and automotive digital trends and innovations and develop use case opportunities

Youll have...

• Bachelors degree
• 5 years of experience developing digital-based experiences brand marketing and/or content strategy

Even better you may have...

• Strong knowledge and experience across ad-tech SEO web technologies/platforms analytics suites
• Experience with Adobe web and testing technologies
• Significant experience in developing testing scenarios executing and optimizing
• Experience integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer
• Solid understanding of the automotive industry preferred experience in partnering with digital retailing
• A passion for digital customer experience and providing solutions across the customer lifecycle
• Excellent communication and presentation skills with proven track record to lead and encourage teams

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

Immediate medical dental vision and prescription drug coverage

Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays including the week between Christmas and New Years Day

Paid time off and the option to purchase additional vacation time.

This position is a salary grade 5 and ranges from $65100-$109300.

This position is a salary grade 6 and ranges from $74300-$124500.

This position is a salary grade 7 and ranges from $86600-$144900.

This position is a salary grade 8 and ranges from $99100-$166200.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

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