Sr. Product Manager Subscriptions

As the Senior Product Manager Subscriptions you partner with leadership to define strategy lead roadmap definition and execution for Cricuts subscription business focused on growing and retaining Cricut Access members globally. This role will be responsible for delivering platform features that drive subscriber acquisition engagement retention and lifetime value through innovative subscription experiences personalized member journeys and data-driven product strategies.

You will partner cross-functionally with Product Engineering UX Legal Data & Analytics Marketing Merchandising and Creative teams to identify opportunities define strategy and deliver impactful subscription features and experiences that deepen customer engagement and accelerate business growth.

As the voice of the Cricut Access member you will leverage customer insights behavioral data experimentation and market research to shape the future of the Cricut subscription ecosystem. You will build business cases prioritize initiatives align stakeholders and drive execution from concept through launch and optimization. You will also work closely with Engineering and UX teams to define detailed requirements and ensure high-quality delivery of subscription-focused capabilities and experiences.

Key Experience

Leadership You are experienced in leading highly cross-functional teams across Product Engineering UX Data Marketing Legal and Business stakeholders. You inspire collaboration drive alignment and mentor others through influence and strategic thinking.

Customer Obsession You deeply understand subscription customer behavior and lifecycle management. You start with customer needs and work backwards using qualitative and quantitative insights to improve acquisition onboarding engagement retention and member satisfaction.

Communication You communicate clearly and effectively across all levels of the organization including executive leadership. You can articulate product strategy influence decisions through data and build strong stakeholder alignment around priorities and outcomes.

Ownership You think strategically about subscription growth and customer lifetime value while balancing short-term wins with long-term platform investments. You are accountable for product outcomes business KPIs customer experience and roadmap execution.

Quality & Innovation You seek innovative solutions to improve member experiences and drive measurable business impact. You embrace experimentation continuous optimization and data-informed decision making to deliver exceptional subscription products and features.

What Youll Do

• Partner with leadership on the Cricut Access product strategy and own our roadmap planning focused on subscriber acquisition engagement retention and monetization.
• Identify opportunities through customer research behavioral analytics experimentation competitive analysis and market trends.
• Partner with stakeholders to prioritize initiatives that drive subscriber growth member satisfaction and long-term customer value.
• Lead roadmap planning and strategic alignment across Product Engineering UX Data and Marketing teams.
• Develop and optimize subscription experiences across onboarding upgrade flows retention journeys personalization and member engagement.
• Drive experimentation and A/B testing strategies to improve conversion retention feature adoption and customer lifetime value.
• Collaborate with Marketing and Data teams to identify audience segments customer behaviors and opportunities for personalization and lifecycle optimization.
• Analyze customer and product data to generate actionable insights and inform prioritization decisions.
• Collaborate closely with Engineering and UX teams to design and deliver scalable intuitive and high-quality member experiences.
• Translate strategy into detailed product requirements user stories acceptance criteria and supporting artifacts.
• Evaluate and manage third-party vendors and technologies that support subscription growth and member experiences.

Qualifications :

• Bachelors degree or equivalent experience in Business Computer Science Engineering Product Management or related field.
• 5 years of Product Management experience focused on digital products subscription services ecommerce or customer lifecycle platforms.
• Strong understanding of subscription business models customer lifecycle management retention strategies and growth experimentation.
• Experience partnering cross-functionally with Product Engineering UX and Data teams to deliver customer-facing products and experiences.
• Strong analytical skills with experience using customer insights and data to drive prioritization and product decisions.
• Experience with ecommerce and subscription platforms experimentation frameworks analytics tools and Martech ecosystems preferred.
• Demonstrated ability to lead complex initiatives and influence stakeholders across organizations.

Additional Information :

Weve Got You Covered

At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO tuition reimbursement and a yearly lifestyle stipend to support your wellness and passions. Youll also receive exclusive employee discountsand best of all youll be surrounded by some of the most talented creative and curious minds out there.

A Quick Note Before You Apply

Cricut is in an exciting chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across everything we do. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who thrive in dynamic environments turn challenges into momentum and consistently deliver their best work. If that sounds like you read on.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You dont wait for perfect clarity to actyou start learn and adjust.
• You set high standards. You take ownership deliver quality and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others communicate clearly and bring a low-ego high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving you leverage AI to accelerate innovation and amplify impactbecause technology and creativity go hand-in-hand here.

One More Thing (Its a Big One)

This role is in-office at least 45 days per week. We believe real collaboration innovation and culture are built face-to-face. If youre energized by working alongside smart kind creative peopleand love those hallway conversations that spark the next great ideayoull feel right at home.

If youre looking for a fully remote role this may not be the right fit. But if youre excited by challenge purpose and building something betterlets make something amazing together.

Relocation Statement:

 This position is eligible for relocation assistance.

What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time