Sr Marketing Manager, Fire TV 3P Devices

Fire TV powers partner-branded smart TVs worldwide. We need a General Marketing Manager to own Fire TVs brand communication strategy brand architecture and consumer-to-partner messaging for our 3P partner products business.
This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation.
This is a builder role. You will architect these systems from scratch then operationalize them across a global partner ecosystem.

The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity building systems processes and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements.

Key job responsibilities
Brand Architecture & Messaging
- Own Fire TVs brand communication strategy and brand architecture for the 3P partner products business
- Define and maintain consumer-to-partner messaging: how Fire TVs consumer value proposition translates into partner sales narratives
- Develop the partner brand playbook a comprehensive regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally
- Ensure brand consistency across all partner-facing communications retail touchpoints and co-marketing materials
- Develop core marketing assets (packaging POP digital shelf content) that communicate Fire TVs differentiation at point of purchase
Co-Marketing & Global Enablement
- Create scalable co-marketing frameworks asset libraries and campaign toolkits that regional teams localize and deploy


About the team
Fire TV partners with leading TV manufacturers to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.

- 6 years of professional non-internship marketing experience
- 6 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX Austin - 118200.00 - 160000.00 USD annually