PR Specialist, Alexa+ AI Devices, Amazon Devices & Services

Amazon is seeking a driven creative and highly proactive PR Specialist to support communications for Alexa AI this role you will execute PR strategies and campaigns for Alexa AI Devices including Amazon Echo and Bee device launches ensuring coordinated messaging across all channels while supporting multiple hardware reviews simultaneously.

Youll manage proactive momentum activity campaigns that keep Alexa Devices top-of-mind beyond launch moments helping build sustained media interest and customer engagement throughout the year. This role requires passion creativity bias for action and a focus on driving results that map to our business and reputational objectives.

You will help craft compelling innovation thought leadership and storytelling that positions Alexa Devices as category leaders in consumer AI hardware translating complex hardware and AI capabilities into narratives that resonate with media and customers. Through media relations and proactive pitching youll build and maintain relationships with technology consumer electronics and smart home media contacts (across press and influencers) securing coverage that drives business results.

As part of this role youll collaborate with cross-functional (and geographically dispersed) partners including product engineering marketing and senior leadership teams. You will support integrated communications strategies that align with business objectives and product roadmaps and help manage agency relationships and external PR resources as needed.


- 5 years of recent professional communications or public relations experience
- Bachelors degree
- Experience securing media coverage in technology and consumer publications.
- Strong written and verbal communication skills with an ability to translate technical concepts for broad audiences.
- Demonstrated ability to execute communications plans that drive business results.
- Proactive mindset--a desire to contribute to campaigns and storytelling outside of launch moments.

- Experience supporting product launches or hardware review programs.
- Experience in consumer technology communications particularly in smart home voice AI or hardware categories.
- Track record of contributing to successful proactive PR campaigns or thought leadership programs.
- Experience working with engineering and product teams in fast-paced innovation-driven environments.
- Developing relationships with technology reporters and influencers.
- Interest in or understanding of AI technology hardware design processes or emerging technology trends.
- Ability to support long-term communications strategies aligned with business goals.
- Ability to craft compelling narratives from complex technical information.
- Strong interpersonal skills to collaborate effectively with internal partners and external media.
- Focus on measurable outcomes and media impact.
- Creativity in developing campaign ideas and storytelling approaches.
- Ability to thrive in ambiguous fast-moving environments with shifting priorities.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 134000.00 USD annually