Manager, SEO & GEO

Ever since we started in 2007 Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. Its why weve become the #1 home solar and battery company in America. Today were on a mission to change the way the world interacts with energy and were building a company and brand that puts power at the center of life. And were doing it by designing a dynamic culture where employee development well-being and safety come first. Were unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle from sale through installation and beyond so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

At Sunrun we are building a future where clean energy is the standard. The Manager SEO & GEO is a critical strategic role responsible for ensuring Sunrun remains the most visible and authoritative voice in the solar industry across all digital discovery platforms.

You will lead our organic growth strategy moving beyond traditional keyword rankings to master Generative Engine Optimization (GEO). Your mission is to ensure that whether a customer uses a search bar or an AI assistant Sunrun is the trusted solution they find. This role requires a blend of technical SEO expertise content strategy and a deep understanding of how Large Language Models (LLMs) cite and prioritize information.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Generative Engine Optimization (GEO) & AI Strategy

• AI Visibility: Develop and execute strategies to improve Sunruns share of voice within AI search engines and generative chat interfaces (e.g. Search Generative Experience OpenAI Perplexity).

• Authority Building: Optimize brand mentions and citations across high-authority domains to ensure Sunrun is recognized as the definitive source for solar and home energy storage.

• LLM Signal Tracking: Monitor how AI models interpret Sunruns web presence and adjust site architecture and structured data to improve crawlability by AI agents.

Traditional SEO & Content Authority

• Technical SEO: Lead site audits manage XML sitemaps and improve Core Web Vitals to maintain peak performance on traditional search engines.

• Content Synergy: Collaborate with the Creative and Brand teams to produce high-intent content that answers the complex questions modern energy consumers are asking.

• Local SEO: Manage Sunruns local search footprint (Google Business Profiles) to drive high-quality traffic to our Chain (Field Sales) branches.

Analytics AI Tools & Reporting

• Next-Gen Reporting: Move beyond simple blue link tracking to measure brand sentiment and recommendation frequency within generative AI environments.

• AI-Assisted Workflows: Use AI tools to perform rapid-fire keyword research draft meta-tags and analyze competitor content gaps at scale.

• Conversion Focus: Partner with the Air and Manager 3rd Party Lead to ensure organic traffic is converting into high-quality leads for our sales centers.

REQUIREMENTS (EDUCATION EXPERIENCE CERTIFICATIONS AND OTHER SKILLS)

• Experience: 5 years in SEO/Digital Marketing with at least 1 year of documented experimentation or strategy in Generative Engine Optimization (GEO) or AI search.

• Technical Proficiency: Expert knowledge of SEO tools (Semrush Ahrefs BrightEdge) and technical platforms (Google Search Console HTML/CSS).

• LLM Literacy: A deep understanding of how generative AI models (GPT-4 Claude Gemini) retrieve and synthesize information.

• Strategic Thinker: Ability to pivot from keyword stuffing of the past to contextual authority of the future.

• Communication: Ability to explain complex algorithm shifts (like Googles SGE) to executive leadership in a way that relates to business ROI.

PHYSICAL DEMANDS

• Operational Tech Proficiency: Ability to perform standard office duties including prolonged periods of sitting or standing at a desk and working on a computer.

• Visual & Mental Focus: Must be able to maintain high levels of concentration while reviewing complex technical audits code and data dashboards.

• Communication: Ability to interact present and facilitate in person and virtual meetings with internal teams and external agency partners.

Recruiter:

Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Compensation decisions will not be based on a candidates salary history. You can learn morehere.

This job description outlines the primary responsibilities some essential job functions and qualifications for the role. It may not include all essential functions tasks or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role please contact us at .

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO Sunrun