Director Growth and Demand Generation

This leader owns Vikings full top-of-funnel across four pillars: Sales Development (Inbound and Outbound) Marketing eCommerce and Digital. This position will double marketing-sourced demand from $10M to $20M deliver $3M$5M of accretive revenue through a new eCommerce route to market and build a team that makes Viking faster more consistent and more scalable without adding layers.

Primary Duties and Responsibilities:

Sales Development (Inbound & Outbound)

• Own the Sales Development function end to end both Inbound qualification and Outbound prospecting.

• Build the Inbound motion: rapid speed-to-lead on qualified web eCommerce and Request for Quote inquiries; consistent qualification criteria; clean handoff to Channel Partners.

• Build the Outbound motion: target-account strategy cadences and playbooks aligned to Vikings priority segments.

• Set the Sale Development Representative (SDR) targets coach performance and create a clear career path from SDR to quota-carrying roles.

• Responsible for defining and aligning the criteria a potential customer must meet to move through eachstage of the sales pipeline including Service Level Agreements and reporting in partnership with Sales.

Marketing

• Own the demand plan: set targets channel mix and investment allocation to double marketing-sourced pipeline.

• Build Good / Better / Best product-marketing positioning and sales enablement for core and adjacent applications.

• Oversee creation of technical expertise into scalable AI enabled content and campaigns.

• Orchestrate with digital teams to implement integrated and standalone campaigns across web SEO SEM email events and channel marketing.

eCommerce

• Lead the launch and operation of the hybrid eCommerce route to market: RFQ path for engineered solutions and checkout path for standard products and spares.

• Own eCommerce logic pricing rules and merchandising.

• Drive adoption conversion and customer experience performance as measurable business outcomes notvanity metrics.

• Deliver the targeted $3M$5M of accretive revenue with a clear Quad 3 focus.

Digital

• Own VikingConnect and SmartSitePlus publishing velocity UX hygiene SEO health and conversion performance.

• Own product data quality attribute governance and media workflows that feed every customer-facingsurface.

• Partner with Corporate teams on platform architecture and integration.

• Use AI deliberately in sizing selection content generation and lifecycle communication to move from 1:1 to1:many.

Team & Cross-Functional Leadership

• Lead a team across all four pillars; recruit develop and retain talent that can scale the function without scaling headcount linearly.

• Embed governance: clear ownership decision rights and metrics across intake content campaigns and the funnel.

• Work with Commercial / Channel on handoffs flow and metrics from interest quote order fulfillment.

Education and/or Experience Requirements:

• Bachelors degree or equivalent professional experience required.

• 5 years in B2B commercial leadership roles with clear ownership of a revenue or pipeline number.

• Proven record building or scaling a Sales Development function (Inbound and Outbound) hiring coachingquota design tooling and MQLSQL discipline.

• Hands-on experience launching or scaling B2B eCommerce ideally a hybrid RFQ checkout model withchannel-partner alignment.

• Strong grasp of product-marketing including positioning packaging and sales enablement for tiered offerings.

• Understanding of web properties SEO/SEM and content operations as measurable revenue drivers.

Other Special Requirements:

• Commercially literate comfortable owning a revenue number not just an activity number.

• Analytical fluent with funnel math attribution cohort behavior SDR unit economics and the economics of demand.

• Systems-minded you design for repeatability governance and 1:many leverage rather than 1:1 heroics.

• Operators instinct you ship measure and iterate; you dont wait for perfect.

• Strong partner credible with Sales Application Engineering Operations and IT; builds trust quickly.

• People leader attracts talent sets clear expectations and develops the next layer of leaders.

• Certain positions with IDEX Corporation and its business units require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be U.S. Persons as defined in these regulations. Generally a U.S. Person is a U.S. citizen U.S. national lawful permanent resident or an individual who has been granted refugee or asylum status.

Work Environment Requirements:

• Regularly required to talk hear use hands to finger handle or feel and sit for extended periods of time.

• Occasionally required to stand; walk and reach with hands and arms.

• Ability to occasionally lift up to 40 pounds.

• Must have good vision color vision and the ability to focus

• Travel less than 20% as needed