Demand Generation Lead

Job-ID:17385; Location(s):Broomfield CO

JOB DESCRIPTION SUMMARY

The Demand Generation Leadis responsible fordriving pipeline growth and revenue impact through integrated multi-channel marketing programs. Thispositionowns demand generation strategy and execution across priority segments and target accounts ensuring alignment from campaign activation through pipeline closely with Digital Marketing Operations Customer Marketing and Sales teams tooptimizeperformance improve funnel efficiency and deliver measurable business outcomes.

JOB DESCRIPTION DETAILS

Responsibilities

• Developsand executesintegrated demand generation strategies aligned to priority segments target accounts and revenue goals
• Ownspipeline generation and marketings contribution to revenue driving performance across the full funnel from awareness through conversion
• Translatesstrategies into multi-channel execution across paid media SEO/SEM email website and nurture programs
• Drivesaudience targeting segmentation and personalization to improve engagement and conversion
• Partnerswith Sales to define and manage SLAs ensuring alignment on lead quality follow-up and pipeline conversion
• Identifiesfunnel gaps and implement strategies to improve conversion across lifecycle stages
• Ownschannel mix and budget allocation decisions based on performance ROI and pipeline impact
• Leadsperformance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels
• Translatesperformance data into actionable insights and recommendations for marketing and sales leadership
• Partnerswith Digital Marketing Operations and Customer Marketing teams to ensure alignment of campaigns channels and tools to business outcomes
• Ensuresaccuratetracking lead flow lifecycle management and attribution in collaboration with the Data Driven Marketing team
• Actsas the central connector across Marketing and Sales to drive aligned execution and performance
• Collaborateswith Brand and Content teams to activate thought leadership into demand generation programs that drive engagement and pipeline
• Supportsand scalesaccount-based marketing (ABM) initiatives aligned to strategic accounts
• Continuously evaluatesand improvesdemand generation processes tools and ways of working to increase efficiency and scalability
• Attends meetings asrequiredand/or assigned
• Performs other duties asrequiredand/or assigned
• Will berequiredto travel up to20% of the time

REQUIRED QUALIFICATIONS

KnowledgeSkillsand Abilities

• Proficient in the use of common office equipment and software including but not limitedto:computers printers Microsoft Word Excel Outlook Teams and PowerPoint
• Strong written and verbal communication skills - this includes active listening professional email and phone etiquette and the ability to convey information clearly and accurately.
• Effectively builds positive productive relationships with colleagues customersvendorsand others contributing to a productive and welcoming work environment.
• Fosters a collaborative environment promoting teamwork prioritizing responsivenesssharing ofknowledge and alignment with shared goals and values.
• Strong interpersonal skills withdemonstratedability to effectively partner with key stakeholders and tactfully exercise influence across the organization
• Demonstrates careful attention to detail ensuring accuracy in all aspects of work.
• Ability to work both independently and in a team environment effectively collaborating with internal teams and other stakeholders.
• Highly organized to manage multiple tasks priorities schedules and documents effectively.
• Takesinitiative and proactivelyaddressesneeds.
• Strong understanding of B2B or B2B2C demand generation and full-funnel marketing including pipeline creation conversion dynamics and revenue alignment
• Understanding ofmulti-channel demand generation programs and marketing budgets based on performance and ROI
• Familiarity withCRM and marketing automation platforms such as Salesforce Marketing Cloud Account Engagement and Adobe
• Effectively translatesbusiness goals into demand generation strategies prioritization and multi-channel execution across paid media SEO/SEM email website and digital performance channels
• Strong analytical mindset with experience in marketing attribution pipeline measurement and performance tracking with the ability to translate data into actionable insights and decisions
• Ability to develop and execute structured testing and experimentation strategies to continuously improve campaign effectiveness and performance
• Understanding of how thought leadership and content-driven strategies build awareness trust and demand in complex B2B environments
• Growth mindset with a focus on continuous improvement experimentation and performance optimization inhigh growthenvironments
• Ability tooperatein ambiguity and build processes frameworks and structure where they do not yet exist
• Strong cross-functional collaborator with the ability to influence stakeholders drive alignment and elevate team performance in a matrixed organization

Education Certification/License & Work Experience

• Bachelors degree in Marketing Business or related fieldrequired
• 7 years of experience in demand generation performance marketing or digital marketingwithincomplexB2B or B2B2C environmentsrequired
• Prior professional experience partnering with Sales teams to improve lead quality conversion and pipeline outcomesrequired

Equivalent combinations of education and experience may be considered.

Total Rewards Package:

Compensation

• Base: $115000 to $150000 USD annually based on specific compensable factors including but not limited to education work experience and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program pursuant to which an employee may be awarded a percentage of their salary based on the companys performance and their own individual performance.

Health & Wellbeing

• Medical Telehealth Dental and Vision coverage including infertility treatment weight management and physical therapy.
• Wellness Program including wellbeing platform wellness challenges WorkLife Navigator services EAP and mental health resources.
• HSA with company contribution.
• Health Care and Dependent Care FSA options.

Financial Security

• 401(k) plan with up to 7.5% total employer contribution including an automatic 3% company contribution plus a competitive tiered match.
• Employer-paid Short- and Long-Term Disability coverage.
• Employer-paid Life and AD&D insurance with additional voluntary coverage options.
• Voluntary benefits including legal accident critical illness and hospital indemnity insurance.

Growth & Time Off

• Up to $10000 annually in tuition reimbursement with an option for fully funded degree programs through Colorado Technical University.
• 22 days PTO.
• 9 company holidays plus 2 paid Volunteer Days.
• Professional development opportunities designed to help employees continue building their careers.

Application Window

• Posting date: 05/22/2026
• The application deadline for this job is: 07/24/2026

Your contact person:

Brad Kerwin