Communications Coordinator

Primary Purpose

Provide design leadership and content creation support that advances the Districts brand marketing campaigns and storytelling efforts. The Communications Coordinator produces high-quality visual and written content across print digital and social platforms ensuring consistency with District brand standards and alignment with the strategic priorities of the Communications Department.

Education / Certification

1. Bachelors degree in graphic design communications marketing journalism digital media or related field
2. Equivalent combination of education and professional experience may be considered

Special Knowledge / Skills

1. Strong proficiency in industry-standard design software (Adobe Creative Suite - Photoshop Illustrator InDesign; familiarity with Canva and similar platforms)
2. Demonstrated ability to design for print digital social and large-format applications
3. Strong writing editing and proofreading skills with attention to tone clarity and audience
4. Working knowledge of brand standards typography layout principles and visual hierarchy
5. Familiarity with photo and video editing tools (Adobe Premiere Lightroom or comparable)
6. Ability to manage multiple projects deadlines and stakeholders simultaneously
7. Strong collaboration skills and a service-oriented mindset
8. Working knowledge of accessibility standards for digital content (ADA WCAG)

Experience

1. Minimum two (2) years of professional experience in graphic design content creation marketing or a related field
2. Portfolio demonstrating range across print digital and social platforms required

Major Responsibilities and Duties

Graphic Design & Visual Content

1. Design high-quality graphics and visual content for District marketing campaigns publications events and digital platforms including flyers brochures infographics social media graphics banners signage advertisements and presentations.
2. Apply and uphold District brand standards across all design work ensuring consistency in typography color voice and visual identity.
3. Develop branded templates and design assets that support consistent campus and department communications.
4. Prepare files for print and digital production coordinating with vendors as needed.

Content Creation & Storytelling

1. Write edit and produce content that highlights student achievement staff excellence district programs and community impact.
2. Support the development of social media content including graphics short-form video and written copy in coordination with the Coordinator of Communications.
3. Contribute to the Districts storytelling efforts across print digital and social channels in alignment with the Districts narrative and messaging priorities.
4. Assist with content development for District publications newsletters annual reports and recognition materials.

Campaign & Project Support

1. Support the planning and execution of integrated marketing campaigns (enrollment recruitment awareness engagement) through coordinated visual and written content.
2. Manage assigned design and content projects from intake through delivery ensuring deadlines quality standards and brand alignment are met.
3. Participate in the Communications Project Request process to intake prioritize and deliver creative work across the District.
4. Maintain organized digital asset libraries for graphics photography and templates.

Collaboration & Department Support

1. Collaborate with the Multimedia Coordinator on visual storytelling ensuring photography video and graphic design are cohesive across platforms.
2. Coordinate with the Multimedia/Web Specialist on graphics that bridge web and campaign needs while maintaining clear ownership boundaries.
3. Support the Coordinator of Communications with social-media-ready content and event graphics.
4. Support District and special events (Opening of Schools banquets recognitions) with branded materials signage programs and visual elements.
5. Provide design support for crisis and time-sensitive communications when needed.

Brand Stewardship & Continuous Improvement

1. Serve as a day-to-day steward of the District brand providing guidance to staff and campuses on appropriate use of logos templates and visual standards.
2. Stay current on design trends content best practices and emerging tools relevant to K12 communications.
3. Recommend improvements to design workflows asset management and content production processes.
4. Other duties as assigned.

Supervisory Responsibilities

None.

Working Conditions

Mental Demands / Physical Demands / Environmental Factors

1. Maintain emotional control under stress and deadline pressure
2. Frequent districtwide travel between campuses and District facilities
3. Occasional evening and weekend work to support events and time-sensitive campaigns
4. Prolonged use of computer and design software
5. Occasional lifting and carrying of event materials signage and equipment (up to 25 lbs)

Required Experience:

IC