Associate Director, Data Science and Analytics (Media Analytics)

Publicis Groupe


Job Location:

Miami, FL - USA

Monthly Salary: Not Disclosed
Posted on: 4 hours ago
Vacancies: 1 Vacancy

Job Summary

Company Description

Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.

If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.


Join us at .

Overview

We are seeking a strategic client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear actionable insights that drive campaign optimization media investment decisions and future planning.

The Associate Director partners closely with Media Strategy and Client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy while advancing automation and scalable measurement frameworks.

PLEASE NOTE: Preference will be given to candidates who are local to the Miami Chicago Detroit Atlanta or metros and willing to commit to a hybrid schedule of 4 days/week on average. Highly qualified candidates living in other markets may also be considered.

Responsibilities

  • Lead end-to-end media analytics and measurement strategy across campaigns
  • Translate performance data into actionable insights that drive optimization
  • Develop measurement frameworks and learning agendas aligned to goals
  • Deliver audience competitive and cross-channel insights to inform strategy
  • Ensure dashboards and outputs are polished intuitive and decision-ready
  • Mentor team members to elevate work from reporting to insight generation

Core Capabilities (Strategy Analytics & Tools):

  • Leads insight-driven measurement strategies tied to business outcomes
  • Identifies key performance drivers gaps and growth opportunities across campaigns
  • Develops and operationalizes measurement frameworks connecting media audience and business KPIs
  • Synthesizes cross-channel data into clear insights that inform optimization and planning
  • Leverages tools (CM360 Meta Adobe/GA4 Tableau/Looker GCP ) to generate insights at scale
  • Uses automation to reduce manual reporting and accelerate speed-to-insight
  • Applies advanced methods (testing attribution MMM) when needed to solve key business questions
  • Ensures strong data quality taxonomy and governance

Communication & Client Leadership:

  • Translates complex data into clear concise insights that drive action
  • Leads client conversations focused on implications tradeoffs and next stepsnot reporting
  • Delivers polished executive-ready storytelling and presentations
  • Acts as a trusted advisor to clients shaping strategy through data-informed recommendations
  • Brings proactive insights trends and opportunities to clients and internal teams
  • Aligns analytics with media and strategy to ensure insights translate into action
  • Coaches team members to elevate deliverables from data output to strategic recommendations

Qualifications

  • 7 years of experience in media analytics marketing analytics or data science preferably within a digital or paid media environment
  • Strong expertise in paid media measurement KPIs and performance optimization across channels
  • Proven ability to translate data into clear insights and actionable recommendations that influence business decisions
  • Experience developing measurement frameworks learning agendas and performance strategies
  • Advanced proficiency with analytics and visualization tools (e.g. Adobe Analytics GA4 Tableau Looker)
  • Experience with data transformation automation and pipeline tools (e.g. SQL GCP )
  • Strong communication and storytelling skills with experience presenting to senior partners or clients
  • Ability to lead projects and mentor teams ensuring delivery of high-quality data-driven outputs

Additional Information

The Power of One starts with our people! To do powerful things we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112290.00 - USD $153600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.

Required Experience:

Director

Company DescriptionHi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track re...

About Company

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more

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