Marketing Analytics Expert

The opportunity

At Polestar we continue to challenge conventions and redefine mobility. As a Marketing Analytics Expert you will play a key role in enabling datainformed decisionmaking across our global marketing organization.

You will turn data into insight insight into action and action into measurable impacthelping shape how we understand performance effectiveness and growth.

Let us describe the challenge we offer

In this role you will support the marketing organization with advanced analysis structured methodologies and actionable insights. Working across data sources analytics tools and research techniques you will ensure that marketing performance is continuously measured understood and improved.

You will lead and execute analyses and testing related to marketing effectiveness including media efficiency creative performance brand health and adjacent areaswhile also shaping frameworks processes and ways of working that scale across teams and regions.

This role is located at our HQ in Gothenburg Sweden.

What youll do

You will own how we measure and understand marketing performance translating complexity into clear direction for stakeholders across the business.

This includes:

• Setting maintaining and developing the marketing target framework

• Owning marketing performance reporting and testing including compiling presenting and evolving outputs

• Driving data-driven processes within Media & Digital Marketing such as media performance frameworks and test-and-learn approaches

• Translating complex data into strategic insights and actionable recommendations and confidently presenting these to senior management and key stakeholders

You will also contribute hands-on to key analytical initiatives by:

• Leading and supporting projects such as Media Mix Modelling (MMM) attribution creative testing incremental uplift testing and research

• Developing reports dashboards and insights that enable continuous improvement

• Working cross-functionally to align needs and coordinate initiatives across internal teams and external partners

Who you are

You are analytical strategic structured and naturally curiouscomfortable navigating complex datasets while connecting them to business impact and strategic recommendations. You have a strong understanding of marketing analytics and know how to translate methodology into real-world decision-making.

You are also flexible quick on your feet and confident when presenting to management. You thrive in a fast-paced environment and are accustomed to delivering high-quality work under tight deadlines.

You bring:

• 5 years of experience in marketing analytics

• A degree in digital marketing marketing communications statistics or equivalent

• Experience with research methods such as media mix modelling attribution incremental uplift testing creative testing and brand tracking

In addition you:

• Have handson experience with web analytics such as GA4 and BI platforms for visualization and reporting

• Bring knowledge of media buying platforms such as Google Ads DV360 Facebook or LinkedIn

• Are comfortable working across functions regions and seniority levels including interaction with management

• Have familiarity with strategic planning concepts such as Share of Voice Attention ESOV and audience-based budget frameworks

• Thrive in collaboration with both internal stakeholders and external suppliers

People at Polestar

We know that change is needed. We also know that each one of us can help bring about that change. Our commitment to becoming climateneutral by 2040 is just as important to us as being inclusive diverse and innovative. Together we are creating collaborating and experimenting to usher in a new era of sustainable mobility.
We are an electric performance brand determined to improve the society we live in.

Is this you

If you are interested in joining the Polestar crew dont wait to submit your application. As part of our recruitment process you may be asked to complete assessments and participate in background checks relevant to the position. We apply a continuous selection process and the job posting will remain open until the position is filled. Are you ready for the journey Which is electric by the way