Principle Regional Product Marketing Manager

We are looking for an experienced Regional Product Marketing professional in EMEA to join our our Embedded Processing team. Working closely with the Renesas Regional Sales Management Embedded Processing Product Lines Solutions Marketing and Regional Channel Sales Management. This role requires a highly seasoned Business Development Marketing or Sales leader with strong and proven business and technical acumen Customer and Industry know how is a must. You will succeed if you are the type of person that understands how to work with sales and customers at all levels as well as other internal business stakeholders. The ability to build develop and maintain customer business and stakeholder relationships within a very dynamic environment is key. The successful candidate must have a goals-based mind-set being able to make informed decisions based on revenue and growth targets.  

Key Internal Stakeholders in this role are  - Global Product Marketing & Commercial Marketing for Embedded Processing Embedded Processing Division Leadership Sales Executive and Regional Leadership Other Product Lines Regional Business Development. 

Responsibilities 

• Responsible for all Regional Product Marketing activities in the Region including Demand Creation Funnel Conversion Go To Market and New Product Introductions. 

• Foster a collaborative and open mindset with peers and stakeholders ensure a sense of urgency and drive to understand where to win fast and lose faster.  

• Key customer initiatives: 

• Account Profile: Working with sales (Customer Roadmap Competition landscape SKU map SAM key target opportunities/sockets SWOT customer org) 

• Engagement strategy and customer relationship 

• Roadmap impact and alignment 

• Account strategy and action plan with long term tracking 

• Demand Creation & Design-Wins 

• Targeting: Identify the high potential customer 

• Promotion:Execute regional seminars tech days partner scouting  enablement and trade shows. 

• Funnel Management:Track the Design-In to Design-Win pipeline  to ensure future revenue is secure. 

• Opportunity:Uncover opportunity and support to close and win 

• Distribution Management:Work with distributor to support Key  account and long tail customers. 

• Customers:Establish deep relationships with key customers and align  on product roadmap and D-in/win support 

• Price Positioning:Adjust local pricing to stay competitive against  local players or customer share in synch with company ambition. 

• Go-To-Market (GTM) 

• Collateral customization:Adapt high-impact pitch decks product  positioning articles. 

• Sales Enablement:In collaboration with FAE/AE Train sales teams and  Partners on new products fighting guide and tech trend to  leverage. 

• Ecosystem Development/nurturing:Ensure the MCU/MPU/CONNECTIVITY has the right extras by training the partners preparing evaluation boards IDE support and software libraries. 

• Local 3rd party: Strong local engagement and partner identification. 

• Strategy & Roadmap 

• Market Analysis through Customer lens:Identify emerging trends in  IoT Industrial Automation  Consumer Electronics... 

• Competitive Intelligence:Keep tabs on competitors to ensure pricing  and performance remain superior. 

• Voice of the Region (VOR) 

• Feedback Loop:Collect specific regional requirements. Its your job to  convince the global team to put it on the roadmap. 

• Competitor Scouting:Monitor what competitors are doing locally 

Qualifications :

• Bachelors degree in electrical engineering Computer Engineering or related technical fields. Masters degree or MBA is a plus. 

• 15 years of experience in semiconductor embedded systems or related industries. 

• 10 years in product marketing or product line management. 

• Experience in P&L management Strategic Marketing Technical Marketing Business development Applications Supply chain management Cost management or related roles.   

• Understanding of microcontroller or microprocessor or connectivity applications in consumer industrial automotive and data center or communications infrastructure applications and systems. 

• Understanding of: 

• Microcontroller architectures (ARM Cortex RISC-V etc) 

• Connectivity Technology (WiFi Bluetooth NFC) 

• Embedded software ecosystems 

• Semiconductor cost structures wafer economics and supply chain dynamics 

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time