Consumer Analyst

Are you passionate about building true consumer preferenceturning data and insights into real user and business impact

At Instabee we are on a mission to become the undisputed #1 service in the eyes of our consumers. We are now looking for a Consumer Analyst to join our Consumer this role you will play a fundamental part in building the analytical foundation and insights required to ensure our organization is aligned informed and accountable for delivering a superior consumer experience across all markets.

This role is ideal for someone who combines strong analytical capabilities with business acumen and the ability to communicate findings clearly to diverse stakeholders.

About the role
As Consumer Analyst you will translate complex data and consumer signals into clear actionable insights that can drive strategic and tactical impact. Partnering with teams across Data & Analytics Product Design Operations Strategy and Market to understand challenges synthesize insights from diverse sources and co-create solutions grounded in consumer and business relevance.

Your goal is to build a solid foundation for consumer brand and experience analytics making insights accessible and actionable company-wide. Whether you are mapping the behavior of different consumer segments uncovering what drives long-term retention or tracking the impact of a new product feature you will play a key role in guiding our journey toward becoming the undisputed #1 service in all our markets.

What youll do

• Manage the Consumer Scorecard: Define and evolve our core KPIs (NPS User ratings Brand preference CSAT MAU Consumer base metrics Operational metrics etc.) to ensure a trusted single source of truth for our performance across the full consumer journey and lifecycle.

• Analyze Loyalty & Retention: Conduct cohort and retention analysis to identify the key drivers of consumer satisfaction and long-term loyalty. Youll explore how different user segments behave and evolve and translate user and service delivery insights into cross-functional guidance for the most effective ways to win delight and retain our consumers.

• Analyze Consumer Behavior: Dive deep into user behavior across web app communications and customer service channels. You will analyze funnels and identify drop-off points to provide concrete product and experience recommendations. This includes proactively identifying tracking gaps and defining what needs to be measured and how to ensure decisions are grounded in reliable data.

• Translate Data into Action: Synthesize quantitative and qualitative data into concise actionable insights. You will provide a holistic lens to ensure we deliver a seamless and superior experience across the entire consumer journey.

• Co-create Analytical Foundations: Partner with data and tech teams to ensure our data collection is high-quality scalable and reliable. Youll help shape the tracking and data structures (e.g. GA4 BigQuery) required to turn digital behavior into trustworthy insights.

• Drive Performance Insights: Enable data-driven decision-making through forecasting trend analysis and the development of automated dashboards in Tableau Steep or similar tools.

• Collaborative Problem Solving: Act as the consumer analytics partner for teams across Instabee helping them move past the what to understand the why behind consumer behavior.

• Drive Experimentation: Design run and evaluate A/B teststaking ownership from the initial hypothesis to the final conclusion and recommended next steps.
  

Your profile
You are an analytical problem-solver with a natural drive to uncover patterns and understand exactly what drives consumer behavior and business performance. You are curious proactive and motivated by creating real-world results rather than theoretical perfection. You dont just provide data; you see it as your mission to provide the actionable insights that enable our teams to deliver a great consumer experience and our business to grow.

Experience & Mindset

• Analytical Experience: 4-5 years of experience in consumer analytics digital analytics or a related field - ideally within a fast-paced service or e-commerce environment.

• Commercial Curiosity: You have a strong business acumen and a natural drive to understand the why behind the numbers. You focus on what is relevant and actionable for the business and proactively surface insights and opportunities.

• Problem Solver: Strong analytical and numerical skills with a business-oriented mindset. You excel at bringing structure to ambiguous problems and can navigate complex datasets to find the most impactful answers.

• Communication: You can translate complex analysis into sharp actionable narratives for diverse stakeholders. You communicate insights clearly and confidently to stakeholders at all levels from junior teams to senior leadership.

• Collaboration: Team player who enjoys working across Product Tech and Business teams to develop insights and build solutions together.

• Education: Bachelors or Masters degree in Engineering IT Statistics Business or other relevant field.

Analytical toolkit

• Consumer Analytics: Proven ability to synthesize various internal and external consumer data into holistic consumer analytics and insights.

• Digital Analytics: Experience with tools such as Amplitude GA4 or similar behavioral tracking platforms.

• Data Foundations: Proficiency in SQL and Python or similar and experience working with large datasets.

• Visualization: Ability to build and maintain clear dashboards and funnels that give our teams an ongoing view of consumer health (e.g. using Tableau Power BI or Steep).

• AI coding tools: Experience in using AI tools in your analytical work is an advantage.

• Experimentation: Hands-on experience designing running and evaluating A/B tests is an advantage.

• Tracking: Knowledge of digital tracking implementation and Google Tag Manager is an advantage.

What youll get

We can promise you that you will be challenged develop your skills and have the opportunity to work with truly amazing and competent colleagues. If you like changes and want to set new processes and ways of working - this is the place for you!

Of course we have all the necessary and standard benefits in place but in addition to this we can also offer:

• Sky-High Office: Modern and newly renovated with a 360-degree view around Stockholm.

• Puppy Friendly: Bring your dog to work - weve got a whole floor for our furry friends!

• Fun & Games: Ping pong Shuffleboard Foosball and even a Karaoke Room for your leisure time.

• Parental Pay for Six Months: Step away from work and provide the best care and love to your little one.

• A Day Off on Your Birthday: We love to celebrate so enjoy your birthday to the fullest with a day off each year!

• Hybrid setup and flexible working hours

Get to know us

In 2022 Instabee was founded after combining Budbee and Instabox - two leading last-mile delivery companies with three consumer-facing brands: Budbee Instabox and Porterbuddy. Instabee serves millions of consumers across Europe with convenient deliveries and is on track to become the leading European e-commerce enabler. Always with the consumer at heart.

Were fast both in terms of parcel delivery and when it comes to growing our business. So far our journey has taken us from Sweden to the rest of Scandinavia and parts of continental Europe but we have no plans on stopping anytime soon. As we continue to expand the complexity of Instabee grows in parallel. With that in mind were now looking for you to help us on the journey ahead.

This recruitment process consists of background checks via Verifiera as a review of previous public criminal records. The result is public information that is handled confidentially. This is mandatory for all recruitment processes at Instabee in Sweden.