Marketing Specialist

The Marketing Specialist is responsible for developing and managing all aspects of our

marketing strategy. You will focus on creating, implementing, tracking, and optimizing our

digital and traditional marketing campaigns across various channels.

ROLE OBJECTIVE:

• The Marketing Specialist is responsible for tasks such as brainstorming ideas for marketing
  

campaigns, creating brand messages to improve brand awareness, researching, and analyzing

data, and developing sales presentations. Areas of research include marketing trends,

competition, new products, and pricing.

DETAILED ROLES AND RESPONSIBILITIES:

STRATEGIC

• Conduct market research to identify customer trends, competitor offerings and
  

demographic data.

• Liaise with teams to come up with branding ideas, graphic designs, promotional
  

materials, and advertising copies.

OPERATIONAL

• Developing and implementing marketing plans
• Undertaking competitor research and analyses
• Conducting market research to establish customer trends and habits
• Establishing goals and objectives to reach our customers through appropriate
  

marketing channels (digital and traditional).

• Building and maintaining relationships with new and existing customers through
  

prospecting and networking.

• Promoting brand awareness through marketing efforts
• Creating marketing materials for our website and other marketing platforms
• Supporting the marketing team with marketing activities by demonstrating expertise in
  

various areas, including optimization, advertising, social media, direct marketing, and

event planning.

• Assisting with the analyses of marketing data, including campaign results, conversion