DTC Marketing Manager

DTC Marketing ManagerKey Responsibilities:

• Agency Management: Oversee and coordinate with third-party agencies to ensure top-notch execution of email marketing and paid media strategies.
• Strategic Leadership: Work closely with the CEO to devise innovative marketing strategies that drive sales and brand growth.
• Email Marketing Oversight: Utilize a solid understanding of email marketing principles to oversee third-party agencies. Ensure they effectively segment audiences and nurture leads through the sales funnel, aligning with our client's strategic goals.
• Paid Media Management: Possess a generalist understanding of paid media to supervise agency execution of budgets and strategies. Focus on optimizing ad spend and enhancing ad performance to meet company objectives.
• Digital Marketing Management: Monitor and manage all digital marketing KPIs and ROI, developing strategies based on performance metrics to enhance business outcomes.
• Shopify Platform Management: Oversee and optimize our client's Shopify platform to enhance customer acquisition and retention.
• Social Media and Campaign Execution: Lead the development of marketing campaigns across social media platforms, analyzing system databases to generate sales leads and achieve growth goals.
• Customer Lifecycle Management: Develop and manage comprehensive plans for customer acquisition, in-life management, and retention.
  

What Success Looks Like:

• Enhanced Agency Coordination: You have streamlined agency interactions, ensuring that all parties are aligned with the brand’s goals and delivering on key performance indicators.
• Innovative Strategy Implementation: Your strategies have measurably increased sales and improved the customer journey through innovative marketing tactics.
• Optimized Paid Media Spend: You have effectively managed budgets and optimized ad spending to maximize returns and drive significant brand engagement.
  

Required Skills and Qualifications:

• Proven Marketing Expertise: Extensive experience as a marketing manager, particularly in a DTC environment, with a track record of successful team and project management.
• Deep Understanding of Marketing Channels: High-level proficiency in email marketing, paid media, and Shopify, with the ability to implement effective strategies across these platforms.
• Strategic Thinking: Strong capability to develop strategic marketing plans that align with business objectives.
• Leadership and Collaboration: Exceptional leadership skills, with the ability to manage external agencies and work closely with senior management.
• Analytical Skills: Robust analytical abilities to interpret marketing data and make informed decisions that drive the marketing strategy forward.
• Communication Skills: Excellent communication skills to clearly convey ideas, report on metrics, and lead marketing initiatives.