Web Implementation and Marketing Analyst
Web Implementation and Marketing Analyst
Posted on :
24-08-2023
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Job Description
The greatest HITS of Gaming!
We love music but WE play Casino!
The world is changing, so does how we gamble! Hit Gaming was founded in 2022 with a vision to redefine iGaming as we know it. We are on a mission to remove borders by launching a universally accessible casino brand.
As we continue to build our Marketing team, we are looking for a Web implementation and Marketing Analyst who will play a pivotal role in implementing advanced web tagging and tracking systems enhancing the effectiveness of marketing initiatives in our dynamic iGaming landscape.
Are you ready to HIT the ground running?
In this role, you will be responsible to
- Create and implement an advanced tagging and tracking ecosystem using Google Tag Manager for the new iGaming brands.
- Architect, configure, administer, and operate Google Analytics 4 tool to measure conversions and behaviour tracking in all stages of the funnels.
- Collaborate with marketing teams to optimize digital marketing campaigns, including email, social media, and influencer partnerships, using data-driven insights to refine targeting and messaging strategies.
- Develop and maintain dashboards and reports to track marketing performance, highlighting successes and areas for improvement.
- Proactively identify areas of opportunity to enhance player engagement, retention, and monetization with the Marketing team to monitor budget distribution and performance of paid ad campaigns.
- Extract actionable insights from complex data sets and present findings to marketing and leadership teams to inform strategic decisions.
- Monitor key performance indicators (KPIs) such as customer acquisition, retention, and player value, providing ongoing reports and analysis.
Are you the next HitMaker?
- 2 + years of experience in a similar role
- 1+ years of experience in iGaming industry
- Quantitative background such as Mathematics/Statistics, Finance, Economics, Computer Sciences, etc.
- Expertise in Google Tag Manager and Google Analytics 4
- Experience in site tracking and data attribution
- Understanding of database technologies such as SQL
- Strong knowledge of any actionable analytics tools
- Startup experience is a plus
- Flexibility and adaptability to business requirements and priority changes
- Initiative to work independently, but also able to work effectively with team members in different locations
- Basics in Performance Marketing or relevant field
Employment Type
Full Time
Company Industry
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