Analyst - Commercial Internal Acquisition (Marketing)
Analyst - Commercial Internal Acquisition (Marketing)
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Job Description
At American Express our culture is built on a 175year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic wellbeing and many opportunities to learn new skills develop as a leader and grow your career.
Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.
How will you make an impact in this role
As a member of our Commercial Internal Acquisition team you will be responsible for driving increased customer spend & engagement through targeted acquisition initiatives including crosssell additional cards and upgrades. You will achieve this by developing strategies and executing your marketing plans through both digital and offline channels. You will continually develop and hone your analytical skills by analyzing the performance of your marketing activities deriving insights and making analytical based decisions and recommendations.
Specific role responsibilities include:
- Lead the endtoend marketing execution of strategies including:
- Working with creative agencies to develop marketing collateral.
- Obtain stakeholder approval.
- Working with internal systems internal & external teams vendors and partners to deploy marketing initiatives.
- Measuring campaign performance to inform future actions.
- Working with creative agencies to develop marketing collateral.
- Leverage reporting on marketing campaigns channels and customer journeys to derive insights and make analytical based decisions to inform our strategies including:
- Assess performance against KPIs and support annual strategic marketing planning.
- Supporting the development and execution of portfolio strategy including new capabilities customer experiences & treatments.
- Identification of user journey gaps & optimization opportunities.
- Understand customer and competitive trends with competitive and qualitative assessments and making strategic recommendations.
- Assess performance against KPIs and support annual strategic marketing planning.
- Manage the deployment of marketing projects & capabilities including:
- Working effectively across broader Amex teams (Servicing Legal Compliance Technologies International Center of Excellence etc.).
- Partnering with internal marketing teams on developing & deploying marketing communications.
- Developing testing and launching new customer experiences and capabilities.
- Working effectively across broader Amex teams (Servicing Legal Compliance Technologies International Center of Excellence etc.).
Preferred Qualifications:
- Strong focus on innovation and initiative to own a project from conception through implementation and evaluation.
- Proven ability to challenge the status quo to improve existing processes campaigns and assets.
- Demonstrated multitasking project management attention to detail and prioritization skills in a fastpaced environment.
- Excellent relationshipbuilding collaboration influencing and communication skills across a diverse group of partners.
- Highly proficient in MS Office suite (Powerpoint Excel Word).
- 1 years work experience in a Marketing or Product Management function.
- University degree in Business or Marketing or equivalent work experience.
We back you with benefits that support your holistic wellbeing so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financialwellbeing and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global onsite wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment regardless of that persons age sex sexual orientation gender identity gender expression race colour ancestry ethnic or national origin citizenship religion or creed marital status family status pregnancy disability record of offences social condition or origin political beliefs association or activity or other factors prohibited under applicable Human Rights legislation (the Prohibited Grounds). If you have a disability and need accommodation please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
Required Experience:
IC
Employment Type
Full-Time
