Senior Growth Marketing Manager, Web and SEO
Senior Growth Marketing Manager, Web and SEO
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$ 148000 - 185000
1 Vacancy
Job Description
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from nontraditional backgrounds historically marginalized or underrepresented groups to apply.
Your impact
At Handshake our mission is to democratize access to opportunityand our website is a critical gateway for students employers and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager Web and SEO youll lead the strategy and execution for how our website shows up in organic and AIdriven search reflects our brand and value proposition and drives measurable business outcomeslike user signups jobs posted and revenue growth. Youll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.
Your role
- Lead the strategy and roadmap for web conversion rate optimization including improvements to site UX messaging performance and experimentation.
- Partner with crossfunctional stakeholders across Marketing Product and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals.
- Own and execute on a comprehensive website SEO strategy including both technical and contentdriven initiatives to improve search visibility across student employer and school audiences.
- Collaborate with Product and Engineering to drive productled SEO initiatives such as programmatically generated landing pages and scalable searchoptimized site architecture.
- Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app.
Your experience
- 5 years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO.
- Proficiency in web analytics and performance tools (e.g. Google Analytics Heap Amplitude BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor utilizing AB testing tools like Optimizely.
- Handson experience with SEO research and monitoring tools like SEMrush or Ahrefs.
- Familiarity with web content management systems (e.g. Webflow WordPress) and a working knowledge of web development concepts (HTML CSS).
- Experience working crossfunctionally with content marketing brand and design web development teams and thirdparty SEO or web agencies.
- Bonus: Experience with mobile app store optimization (ASO) strategies and tools.
Compensation range
- $148000$185000 RSUs
Required Experience:
Manager
Employment Type
Full Time
