Marketing Insights Analyst
Marketing Insights Analyst
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Job Description
About The Role
Reporting to the Head of Marketing Insights you will play a key support role in helping drive datainformed decisionmaking across marketing including Media & CRM. This role is responsible for campaign performance analysis experimentation analysis and customer marketing insights.
You will support the team by tracking marketing and CRM experiments and ensuring insights are actioned effectively. This is an exciting opportunity for an analytically minded individual looking to develop their skills in marketing data reporting and measurement.
You will
- Track and report on key marketing and CRM campaigns providing insights on performance and effectiveness.
- Support postcampaign analysis to identify trends and opportunities for improvement.
- Maintain and update core marketing reports and dashboards ensuring accuracy and relevance.
- Support marketing experiments including A/B testing to measure impact and effectiveness.
- Provide insights from test results to optimise future marketing strategies.
- Pull and validate customer lists for targeted marketing campaigns ensuring accuracy and compliance with data regulations.
- Support segmentation and targeting efforts to improve campaign effectiveness.
- Ensure data hygiene and accuracy in reports and customer targeting.
About You
- Strong ability to interpret data and extract meaningful insights.
- High level of accuracy in reporting and list management.
- Ability to present data and insights concisely and clearly.
- Works well with crossfunctional teams and stakeholders.
- Basic proficiency in Excel SQL or BI tools (e.g. Tableau Power BI) for data analysis.
- Understanding of marketing metrics and campaign performance tracking.
The Perks
We work hard and play hard so along with a competitive salary and generous performancebased bonus heres some of our other perks:
- 25 days annual leave (thats right a whole extra week!)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages manicure/nail appointments all onsite!
- Daily fresh fruit free breakfast sparkling water and Kombucha on tap in the office
- Development budget to send you to conferences events courses and other learning opportunities
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days get paid for 4; come back for 4 days get paid for 5
Whats the Green Tick Feeling
Well its different for everyone yet unites us all. Its the feeling you get when you succeed no matter what success looks like to you. It could be developing your career it could be working on an industry leading project or it could be making it to school pick up in time. Its all the little and big things that make you feel like youre thriving when working at Sportsbet.
Were an inclusive employer who welcomes you for who you are as you are so if you require adjustments to the recruitment process please let us know in your application. We also know flex means different things to different people so let us know how we can support you to be your best.
Ready for your Green Tick Feeling Apply now
Required Experience:
IC
Employment Type
Full-Time
