SEO Digital Marketing Specialist

Overview

Key Responsibilities

• Develop and implement SEO strategies to enhance the online visibility and ranking of the companys website.
• Conduct keyword research and analysis to guide content creation and optimization.
• Manage and optimize PPC campaigns to increase website traffic and lead generation.
• Analyze website analytics and make datadriven decisions to improve digital marketing performance.
• Collaborate with content creators to develop and execute content strategies that align with SEO goals.
• Stay updated on industry trends and algorithm changes to adapt digital marketing strategies accordingly.
• Optimize website and landing pages for search engines and user experience.
• Create and manage linkbuilding strategies to increase domain authority and improve search rankings.
• Monitor and report on key performance indicators such as traffic conversions and keyword rankings.
• Utilize social media channels to enhance digital marketing efforts and drive engagement.
• Collaborate with web developers and designers to implement SEO best practices.
• Conduct competitive analysis to identify opportunities for improving the companys digital presence.
• Identify and fix technical SEO issues to ensure website health and performance.
• Develop and execute email marketing campaigns to nurture leads and drive conversions.

Required Qualifications

• Bachelors degree in Marketing Communications Business or related field.
• Proven experience in SEO and digital marketing with a strong portfolio of successful campaigns.
• Demonstrated expertise in Google Analytics Google Ads and other digital marketing tools.
• Indepth knowledge of SEO best practices search engine algorithms and ranking factors.
• Proficiency in content management systems and web analytics tools.
• Strong analytical and problemsolving skills with the ability to interpret data and trends.
• Excellent understanding of social media platforms and their role in digital marketing.
• Solid understanding of HTML CSS and website design principles.
• Experience in optimizing landing pages and conversion rate optimization.
• Exceptional communication and collaboration skills to work effectively within crossfunctional teams.
• Certifications in Google Analytics and AdWords are preferred.
• Ability to manage multiple projects and prioritize tasks effectively in a fastpaced environment.
• Uptodate with the latest trends and best practices in SEO and digital marketing.
• Strong attention to detail and the ability to multitask efficiently.
• Previous experience in email marketing and marketing automation tools is a plus.

seo,digital marketing,analytics,content strategy,ppc