Senior Social Media Specialist

Job brief

We are looking for a talented Senior Social Media Specialist to administer our social media accounts. You will be responsible for creating original text and video content managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Senior Social media specialist we expect you to be uptodate with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company s views creatively.

Ultimately you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
  
• Design and implement social media strategy to align with business goals
  
• Set specific objectives and report on ROI
  
• Generate edit publish and share engaging content daily (e.g. original text photos videos and news)
  
• Monitor SEO and web traffic metrics
  
• Collaborate with other teams like marketing sales and customer service to ensure brand consistency
  
• Communicate with followers respond to queries in a timely manner and monitor customer reviews
  
• Oversee social media accounts design (e.g. Facebook timeline cover profile pictures and blog layout)
  
• Suggest and implement new features to develop brand awareness like promotions and competitions
  
• Stay uptodate with current technologies and trends in social media design tools and applications
  
• Share knowledge within the team and train junior executives.
  

Requirements

Requirements and skills

Good to have Senior Social Media skills:

• Proven work experience as a Social media manager at least 4 years experience.
  
• Hands on experience in content management
  
• Excellent copywriting skills
  
• Ability to deliver creative content (text image and video)
  
• Solid knowledge of SEO keyword research and Google Analytics
  
• Knowledge of online marketing channels
  
• Familiarity with web design
  
• Excellent communication skills
  
• Analytical and multitasking skills
  
• BSc degree in Marketing or relevant field