Senior Digital Marketing Specialist

ob Description:

Join our dynamic team as Senior Digiral marketing Executive!
Were seeking an experienced professional with a strategic mindset strong analytical skills and a creative flair. If you have a proven track record in running successful Google Ad YouTube Ad and Facebook Ad campaigns we want to hear from you!

Responsibilities:

Paid Ad Strategy:
Strategize and optimize Facebook Ad and Google Ads campaigns to meet business goals
Develop and optimize keyword strategy for our products
Brainstorm new and creative growth strategies
Monitor competitor activity across digital platforms
Configure event tracking via pixels or Google Analytics custom events to track campaign results

Data Analysis and Optimization:
Monitor campaign performance using digital marketing tools (Facebook
Analytics Google Analytics Google Tag Manager)
Conduct audience segmentation A/B testing and conversion rate
optimization for running campaigns
Proactively report project progress findings and recommendations to drive
company growth
Measure and report performance of all digital marketing campaigns against
goals (ROI and KPIs)

Research:
Perform continuous qualitative and quantitative analysis for data trends and
competitors
Keep up to date with the latest knowledge skills and platforms in the industry

Qualifications:
Bachelors Degree in Advertising Media Studies Computer Science
Business Studies or equivalent
Minimum 3 years of working experience in digital ads campaign management
Google and Facebook Certification is necessary

Proficient in Facebook Ads/Business Manager Google Ads YouTube Ads
SEO SEM
Proficient in HTML/CSS will be an added advantage
Strong communication and interpersonal skills
Ability to take ownership of assigned projects/campaigns
Possesses a creative mindset and passion for digital marketing
Proficiency in using Google Analytics AppsFlyer
Candidate who has less experience will be consider a role for Paid Advertising Executive!RM)

If you meet these qualifications and are ready to take on a challenging and
rewarding role we invite you to apply and be part of our innovative team!