Employer Active
Not Disclosed
Salary Not Disclosed
1 Vacancy
About the Customer
Company is a SaaS solution that automates employee transportation.
About the Role
Job title: Director Content
About the Role
The Director Content Marketing develop and drives our content strategy centered around our
key pillars ensures our content aligns with companys demand gen goals; all the while acting as
our editorinchief.
What Youll Do
Develop cohesive strategy and produce engaging content across a variety of written and
multimedia formats (website ads video email case studies etc.)
Craft campaign messaging that reinforces Companys differentiation and
communicates value proposition in a relatable concrete manner
Own the content calendar making sure we have a consistent drumbeat of content across
all channels
Serve as goto writer and editor taking accountability for quality assurance on external
communications
Research and write longform content assets (white papers eBooks research reports)
Research write/prepare thought leadership content (longform articles speaking
opportunities)
Optimize content for SEO and oversee/implement best practices to improve search
rankings
Work Location:
Bangalore
Work Experience:
710 Years of experience
Background and Requirements
Job Requirements
What Youll Need
Bachelors degree in Marketing Communication Journalism Business or related discipline
710 years of experience in content development.
Strong creative writing ability experience with storytelling with customer stories and data
Understands brand including identity tone and style and can act as brand steward across content development.
Passion for telling compelling stories with data and industry insights.
Deep understanding of content strategy and SEO including tactical experience
Experience creating content for accountbased marketing (ABM) campaigns a strong plus
SEO , DIRECTOR
Full Time