Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Job Type: Full-Time

Experience: 2-3 years

Salary: Market Competitive

Location: DHA Phase 6, Lahore.

About the Job:

As a Digital Marketing Specialist, you will play a crucial role in planning, executing, and managing digital marketing campaigns to promote our companys products or services. Your primary goal is to increase brand awareness, drive website traffic, and generate leads or sales through various digital channels. You will work closely with the marketing team and other stakeholders to achieve marketing objectives.

Key Responsibilities:

• Plan and execute online marketing campaigns across various digital platforms, including social media, email marketing, and search engine optimization (SEO)
  

• Develop and curate engaging and relevant content for digital channels, including social media posts, blog articles, email newsletters, and website content
  

• Manage and maintain the companys social media profiles, create content calendars, and engage with the online community to build brand loyalty and drive engagement
  

• Optimize website content for search engines, conduct keyword research, and manage PPC campaigns to increase organic traffic and improve search engine rankings
  

• Create, send, and analyze email marketing campaigns to nurture leads and engage with existing customers
  

• Monitor, analyze, and report on the performance of digital marketing efforts using tools such as Google Analytics, and use data-driven insights to make improvements
  

• Ensure efficient allocation of the digital marketing budget to maximize ROI
  

• Stay up-to-date with industry trends, competitor activities, and emerging digital marketing strategies
  

Qualifications:

• Bachelors degree in Marketing, Business, or a related field
  

• Proven experience in digital marketing or a similar role
  

• Strong knowledge of digital marketing tools and platforms
  

• Proficiency in SEO, SEM, and social media advertising
  

• Excellent written and verbal communication skills
  

• Analytical and data-driven mindset
  

• Creativity and attention to detail
  

• Ability to work independently and as part of a team