Digital Marketing Specialist

About the Job

• Plan, brief, development & implementation of Zeal’s digital marketing activities across all areas of digital marketing including SEO, media buying, retargeting, content production, email marketing, marketing automation, online PR, link building, social media management and conversion optimization.
• Build and manage the Zeal’s social media profiles and presence, grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.
• Drive consistent, relevant traffic and leads from our social network presence.
• Create shareable content appropriate for specific networks to both spread our brand, including clickbait, video graphics, graphics and blogs.
• Create and implement organic and paid digital campaigns that engage, inform and motivate on different platforms such as (Facebook, Instagram, Twitter, Google, YouTube)
• Plan and execute demand generation strategies to increase lead acquisition and reduce the CPL.
• Maintain and update Zeal’s website to ensure that all content is fresh.
• Create, update & optimize the landing pages using WordPress & Elementor.
• Ensure messaging is focused, optimized for search, consistent with corporate branding guidelines, and enhances user engagement and conversion.
• Understands website conversion rates and analytics to recommend, implement and manage web strategy.
• Create logical workflows in order to nurture relationships with prospects.
• Convince others that your creative ideas are worth investing time and effort in.
• Meeting required KPI's and targets.