Digital Marketing Specialist

• Being in charge of creating and delivering digital marketing programs
• Executing different digital marketing programs including advertising activities, paid social media efforts, email campaigns, display advertising media buy, etc.
• In charge of tracking, reporting, interpreting & analyzing data for the purpose of optimizing all of our digital marketing efforts
• Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Responsible for instrumenting conversion points and optimizing user funnels
• Working on supporting demand generation & awareness campaigns through online channels
• Brainstorming new and creative growth strategies for quick wins and long-term success
• Staying up to date in marketing trends and news e.g. Facebook, Google updates and changes in algorithms