Digital Marketing Ma....
Digital Marketing Manager
Posted on :
19-03-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
19-03-2024
Job Description
Req ID : 2643025
MARKETING HYBRID
DIGITAL MARKETING MANAGER
Hi
I m Jhilik VP Marketing at APPSeCONNECT. We re building an integration platform through which enterprises can connect their business applications like ERP systems (SAP Microsoft Dynamics NetSuite and others) with ecommerce websites CRM solutions and more.
Over the past year APPSeCONNECT has undergone a phenomenal evolution! Over 1200 businesses have embraced our platform shifting from traditional integration approaches to our robust timetested and scalable solution. Join us in revolutionizing the way businesses connect and grow!
Here s a quick YouTube Video to learn more about APPSeCONNECT
As we scale our efforts in 2023 and beyond we re constantly looking for smart and talented individuals to learn and grow with us and make an impact in the B2B SaaS industry.
A concise glimpse into the role
As a Digital Marketing Manager you play a pivotal role in overseeing paid acquisition campaigns and driving growth across diverse channels. Reporting directly to the VP of Marketing your primary responsibility is to execute digital marketing activities aligned with key initiatives and growth strategies.
Your focus centers on delivering measurable results utilizing data analysis to optimize and enhance the overall impact of our marketing efforts. In this dynamic position you contribute to the strategic vision of the company ensuring a robust and effective presence in the digital landscape.
Your Time Will Be Invested In
- Strategic Campaign Management:
- Develop execute and manage paid acquisition campaigns across various channels (SEM SMM PPC etc.) to achieve measurable results in lead generation customer addition and revenue growth.
- Optimize marketing campaigns by improving key performance metrics like conversion rates clickthrough rates and costperacquisition.
- Innovative Growth Strategies:
- Identify trends and insights optimizing spend and performance based on gathered insights.
- Brainstorm and execute creative growth strategies planning executing and measuring experiments and conversion tests.
- Budget Oversight and ROI:
- Develop and maintain budgets ensuring all marketing efforts deliver a positive ROI and maintain a good ROAS ratio.
- Evaluate emerging technologies providing thought leadership for adoption where appropriate.
- Collaborative Market Presence:
- Collaborate with internal teams for optimizing the CRO of landing pages and ads.
- Work with agencies and vendor partners conducting market research to stay informed about industry trends and competitor activity.
- Continuous Learning and Adaptation:
- Stay updated with the latest trends and best practices in performance marketing applying them to enhance campaign performance.
- Identify critical conversion points and dropoff points optimizing user funnels for improved outcomes.
Requirements
- Demonstrable experience creating and managing PPC campaigns search/display advertising marketing databases email generation and validation and/or content distribution.
- Strong understanding of digital marketing tactics including social media advertising paid search and display advertising and email marketing.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g. Google Analytics Webmaster SEMrush etc).
- Experience in setting up and optimizing Google AdWords campaigns.
- Knowledge in LinkedIn Ads Facebook Ads Twitter Ads.
- Familiarity with Sales enablement and engagement platforms like Apollo.io Klenty etc.
- Familiarity with B2B Lead Generation and validation Software like Leadfeeder Factors.ai etc.
- Familiarity with CRM tools like HubSpot Dynamics CRM etc.
- Interest in lead generation data collection and outreach for B2B companies.
- Organized individual with a knack in creating and managing marketing databases.
- Strong communication and collaboration skills with the ability to work effectively in crossfunctional teams.
Qualifications:
- Graduation Department: Bachelor s or Master s degree in marketing or any related field.
What s in it for you
- Make Friends & Fans Work with zeal get recognized bond with likeminded people and witness your work impacting businesses positively across the globe!
- Work with the Best Minds Your expertise matters! Get the opportunity to closely work with our founders. the leadership team and gain knowledge from some of the best minds in the domain.
- Join a Hybrid Workplace Choose your location not the other way round. Our Digital workplace keeps you connected across both work and home.
- Work and Play Together Team WorkVacations or Workcations on the house! Travel stay and slay with your team and get endless opportunities to bond work and explore together.
- Competitive compensation Salary Incentives ESOPS
- Health is Wealth Get companywide medical insurance and health policies
- Interaction is the key Have inperson gatherings meetups hackathons and cultural events
- Keep Evolving We organize learning and development programs to upskill employees
- State of the Art Infrastructure We provide topoftheline equipment and the latest technology both for inoffice experience and our digital workplace. For there should be no glitch amidst creativity!
At APPSeCONNECT we believe in the power of Connections.
- The Product Our intelligent integration platform provides simple to use yet powerful automation to businesses across the world. We aim to Connect businesses to a future of endless possibilities through automation.
- The Mission Our aim is to make integrations better faster and more intuitive for everyone so that people can choose various bestofbreed applications to run their business and yet bind them together efficiently.
- What We Do We help businesses unlock productivity through integration and automation and accelerate time to market for organizations by rapidly identifying and automating as many business and IT processes as possible.
digital marketing,growth strategies,b2b,lead generation,campaigns
Employment Type
Full Time
Company Industry
Key Skills
- Civil
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- Intelligence
- Hospitality
- Administrative Services
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