BTL Marketing Manager

• Assisting BTL manager in planning evaluating & execution of events & activation
• Effectively executing with Business Heads in developing regionspecific plans for BTL & Events deliveries on a monthly quarterly and annual timelines.
• Introduce and deliver best practices and innovation across a structured events framework for all Market Activations offering high prospect leads increasing quality and reducing cost.
• Adhering to timelines for delivery of creative to business and all other teams
• Online / offline research and getting new ideas for activation
• Supporting the execution of all internal collateral required by crossfunctional teams
• Keeping a track on competitor BTL activities Events Activation tieups etc
• Coordinating with regional teams for city specific marketing activities.
• Run local level campaigns to drive regional level targets..
• Develop manage and distribute promotional marketing materials.
• To increase Brand Visibility and Top of Mind Awareness and Recall for the Brand.

• Require a minimum of 4 years of BTL & Events related experience holding a Bachelors degree (Masters preferred) in Marketing / Business Administration.
• Extensive executive experience managing Market Activation Agencies Vendors / Event.
• Solid interpersonal and collaboration skills meeting and executing critical deadlines and ability to deal with stress and ambiguity.
• Good understanding of regional markets across India with their challenges and opportunities.

• Comprehensive medical personal accidental jansuraksha benefits.
• Base salary uncapped performancebased bonus.
• Ongoing training professional development.

collaboration,timelines,teams,campaigns,market activation,btl & events planning,activations,research,business development,collateral,btl activations,promotional marketing,campaign management,competitor analysis,interpersonal skills,deliveries,execution of events & activation,event management,bonus,brand visibility,regional market understanding,collaboration skills,stress management,marketing strategy,events