Brand Manager

Job Description

• Develop a deep understanding of the pharma market and diseases areas.
• Support and drive the development of products strategy.
• Lead local development of an innovative tactical plan, aligned with overall strategy in close collaboration with the x-functional team
• Deployment of innovative commercial tactics through campaigns, marketing material and (cross functional) projects targeted towards different healthcare stakeholders
• Prepare and execute the launch plans within the cross functional team and strong collaboration with other stakeholders
• Play a key role in digital transformation - Enhance and drive multi-channel approach in close collaboration with other marketing, Sales and digital marketing colleagues.
• Identify and communicate local market insights about opportunities and challenges and present local marketing interests.
• Close collaboration with Sales and effectively work out new strategies and activities with / for the sales team.
• In charge of the marketing budget and forecasts
• Lead monitoring and tracking efforts, understand ROI and adapt approach if required
• Foster an environment of cross-functional collaboration and best-practice sharing across all therapeutic areas.
• Develop close relationships and project with Key Medical Experts
• Support field team with training and in the marketing strategy/tactical plan execution
• Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences
• Provide high standards of ongoing effective training programs for sales team