Brand Management Exe....
Brand Management Executive
Posted on :
22-02-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Jobs by Experience
4-5years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
22-02-2024
Job Description
Req ID : 2552232
Principal Functions:
- Overall Business and Brand Management of the designed brands.
- Brand/ Marketing Strategy Management: Responsible for the brand building including the product positioning strategic activities sales performance sales promotion and product profitability.
- Marketing Planning: Incharge of the product annual Marketing Plan MidTerm Plan and LongTerm Plan.
- Product / Business Development Improvement: Responsible for the new product development existing product improvements (concept packaging structure package design etc.) quality and cost improvement activities and etc.
- Management of brand executive (if any).
Responsibilities and Authorities:
Business and Brand Management:
- Ensure all brand marketing activities and business solutions are executed inline with agreed global/ regional brand strategy and company policy.
- Brand Strategy and Positioning in clear communicate the unique value proposition of the brand to differentiate it from competitors in the market.
- Build and maintain brand perception that resonates with customers fosters loyalty and contributes to overall business success.
- Brand Monitoring by monitoring brand mentions and customer feedback through fieldwork visit to understand Food Service preferences market trends and competitor activities.
- Profitability: To manage the product profitability at planned Gross Profit (GP) and Business Profit (BP) level by having a deep understanding on the cost structure of the designated brand.
Brand / Marketing Strategy Management:
- Sales: To plan the annual KPI activities expenses budget and schedule. To ensure the achievement of KPI within the schedule and expenses allocations.
- ROI: To manage the activities ROI by having a deep understanding on the Food Service customers needs market trend and operation.
- Above The Line (ATL): To work closely with functional team and advertising agency on the ATL advertising plan to manage the effectiveness of the consumer communication tool; To meet the marketing objective such as increase brand awareness improve brand image improve food service perception improve food service engagement etc.
- Below The Line (BTL): To work closely with functional team related department and even agency on the BTL sales promotion and PR activities to increase sales off take improve shelf display induce trial purchase experiences and etc.
- POP / Premium Management: To well manage of POP / Premium planning which include ordering delivery schedule receiving quality checking issuance and balance inventory management at different warehouse / store room location.
Marketing Planning:
- Marketing Plan: To prepare the annual marketing plan which include the situation analysis (market food service customers competitor sales performance and resource) identify key issue propose directional solution and action plan.
- MidTerm / Long Term Plan: To set direction of next 3years to 10years plan based on SWOT analysis by taking into consideration both internal and external factors for future company expansion plan.
Product / Business Development and Improvement:
- New Product Development: To promote company diversification program.
- To conduct analysis on market opportunities trend and internal resource.
- To establish product concept for prototype recipe development.
- Development schedule (until product launching)
- Brand name package and design development.
- Marketing and sales plan (Profit and Loss Plan; expenses budget)
- Market survey to understand the consumer needs and behaviour concept acceptance and prototype preferences.
- Rules and Regulations for package labelling.
- Launching of new product and monitor the progress.
Improvement of Existing Product:
- Continuous study to understand consumer insight and propose counter measure such as change product concept modify packaging structure alter package design to enhance the product competitive edge.
- To make improvements recommendations based on internal sales staffs and external Food Service feedback.
- To coordinate with related department on the cost improvement programs to promote cost competitiveness and profit improvements.
Management of brand Executive (if any)
- Responsible for the proper development of subordinate by:
- On the job training
- Annual review and evaluation
Any other responsibilities assigned by superiors from time to time.
Employment Type
Full Time
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
