Paid Media Manager

We are looking for a Paid Media Manager to lead scale andoptimizeour global paid acquisition strategyacross will take ownership of paid campaigns end-to-end from strategy and execution through to performanceanalysisoptimization& commercial impact. 

This role goes beyond event campaigns. You will drive growth across:UNLEASH Paris and Miami (delegate sponsorship revenue)Marketing services and commercial campaignsand our focus is simple: build a paid media engine that drives pipeline and revenue not just is a hands-on role for someone who thrives on data moves fast and turns insight into action. 

Responsibilities 

Own Paid Media Strategy 

• Plan and execute multi-channel paid campaigns across Google LinkedIn Meta andother emerging platforms. 

• Build full-funnel strategiesacross.

• Align paid media strategy with business goals campaign launches and commercial priorities. 

• Work closely with content events sales and marketing services teams to align messaging and targeting. 

Drive Performance &RevenueGrowth 

• Own performance against pipeline and revenue target not only CPL. 

• Manage budgets effectively to maximize ROI CPLCPCand pipeline contribution. 

• Drive Website Traffic and Audience Growth. 

• Continuously test learn andoptimizecampaigns to improveconversion across channel. 

• Identify& scale new channels audiences and opportunities to scale. 

Campaign Execution 

• Launch and manage campaigns across searchpaidsocial display and retargeting. 

• Develophigh-performing andcompelling ad copy and creative briefs aligned to campaign messaging. 

• Collaborate with design and content teams to deliver high-performing assets. 

• Support key campaign moments including event launches reports and commercialinitiatives. 

Data Insights & Reporting 

• Track analyze and report on campaign performance using platforms such as GoogleAnalytics and CRM trackperformanceend to end(campaign leadpipelineand revenue). 

• Work with CRM systems(Pardot salesforce) to ensureaccurateattribution. 

• Work with the data team to build dashboards and reports that clearly show impact on customerjourneypipelineand revenue. 

• Turn data into clear insights and actionable recommendations. 

Audience & GrowthOptimisation 

• Leverage first-party data to build targeted audience segments. 

• Support account-based marketing (ABM) campaigns for high-value sponsors. 

• Partner with web and content teams to improve landing page performance and conversion rates. 

• Contribute to always-on demand generation strategy across the UNLEASH platform. 

Qualifications :

• 36 years experience in paid media or performance marketing. 

• Proventrack recordof managing and scaling paid campaigns with measurable ROI. 

• Strong experience across Google Ads LinkedIn Ads andMeta Ads. 

• Proven experienceinB2BmarketingeventsPaidDelegateTickets&SPEX sponsorship. 

• Data-driven mindset with strong analytical and reporting skills. 

• Experience working with CRM platforms and attribution models. 

• Ability to manage budgets prioritize effectively and move at pace. 

• Clear communicator who can translate performance intotangible results. 

What Success Looks Like 

• Consistent delivery of high-quality leads and pipeline growth&Measurable improvements in CPLCPC and ROI. 

• Improved lead quality and conversion to revenue. 

• Scalable&repeatablepaid acquisition engine across events and marketing services. 

• Strong visibility of ROI and attribution across the funnelfor both Delegates and SPEX. 

• Continuous growth in audience engagement and conversion across the website. 

• Clear actionable reporting that drives decision-making. 
   

Additional Information :

At UNLEASH we believe in creating an environment that rewards talent fosters growth and empowers you to make a meaningful impact. Heres what you can look forward to: 

•  The opportunity to test learn and scale. 

•  Work across two global eventsat a time of innovation and growth. 

•  Be part of a fast-moving growth-focused team with a mission to redefine the workplace of tomorrow. 

Benefits 

•  Private Medical Insurance: Weve got your health covered.  

• Enhanced Annual Leave: Enjoy extra time off to rest and recharge. 

•  Birthday leave: Celebrate your special day with a paid day off. 

•  Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society. 

•  Flexible Working: Embrace flexibility in how and where you work.  

•  Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape. 

•  Paid Sick Leave: Your wellbeing matters. 

•  Compassionate Leave: Up to 10 days off if you lose a loved one. 

•  Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support. 

•  Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary. 

•  Employee Referral Scheme: Help grow the team and earn rewards. 

Diversity Equity Inclusion and Belonging 

At UNLEASH were committed to cultivating an environment that promotes diversity equity inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. Its essential to us that you bring your authentic self to work every single day no matter your age ethnicity religion citizenship gender identity sexual orientation disability status caring responsibilities neurodiversity or otherwise. Inclusion isnt just an initiative at UNLEASH. 

Remote Work :

Yes

Employment Type :

Full-time