Performance Media Manager (Paid Search and App)

Experian

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profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: 3 hours ago
Vacancies: 1 Vacancy

Job Summary

Were bringing our paid media in-house marking a major step-change in how we improve growth and were looking for a Paid Performance Marketing Manager to help lead that transformation.

 

This is a hands-on role where youll take ownership of our Paid Search and App acquisition strategy shaping how you build improve and scale campaigns from the ground up. Reporting into the Marketing Manager Its an opportunity for someone with a Paid Search foundation to step into true ownership driving performance unlocking new opportunities and directly influencing Experians growth.

Youll help scale the acquisition across Paid Search and App improving efficiency and defining best practice within a newly formed in-house function. With visibility across the business youll have the chance to make your mark challenge the status quo and help build something from the ground up.

Campaign Management Manage and improve Paid Search and App campaigns across Google Microsoft and Apple platforms. Oversee campaign setup QA keyword research targeting ad copy budgets and pacing to meet changing demand.

Performance Optimisation Monitor performance daily against KPIs (CPA ROAS) identify trends run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.

Creative & Testing Deliver a structured testing roadmap partnering with creative acquisition and brand teams to improve asset performance and ensure compliance.

Reporting & Data Produce weekly and monthly performance reports contribute to quarterly reviews and strategic insights and ensure tracking and tagging accuracy in collaboration with Ad Ops.

Learning & Innovation Test new campaign types bid strategies and features while staying up to date with platform updates and industry trends.


Qualifications :

 

  • Experience building optimising and scaling performance campaigns
  • Proven experience in Paid Search (Google Ads SA360 Microsoft Ads)
  • Experience managing App marketing channels (GAC / ASA)
  • Experience running structured testing programmes
  • Understanding of performance metrics and how to improve them
  • Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer)
  • Understanding of attribution models and App measurement challenges
  • Experience running structured testing programmes
  • Commercial and performance optimisation mindset (CPA ROAS)

Additional Information :

Benefits package includes:

  • Hybrid working - 40% office based
  • Great compensation package and uncapped commission
  • Core benefits include pension bupa healthcare sharesave scheme and more!
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

#LI-Hybrid #LI-ST1

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here


Remote Work :

No


Employment Type :

Full-time

Were bringing our paid media in-house marking a major step-change in how we improve growth and were looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands-on role where youll take ownership of our Paid Search and App acquisition strategy shaping how you ...
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Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more

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