Performance Media Manager (Paid Social and Programmatic)

Were bringing our paid media in-house marking a major step-change in how we drive growth and were looking for a Performance Media Manager to help shape and scale this transformation.

Reporting into the marketing manager This is a hands-on role where youll take ownership of our Paid Social activity alongside Display and Programmatic channels. Youll be responsible for building optimising and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok.

Youll help improve customer acquisition improve efficiency and define best practice within a newly formed in-house function. With collaboration across Performance Brand Creative Analytics Ad Ops Product and Web youll ensure campaigns are insight-led. You will improve and align these campaigns to wider team goals.

With visibility across the business this is an opportunity to make your mark challenge the status quo and help build a paid media function from the ground up.

Campaign Management & Optimisation

Manage Paid Social as a core acquisition channel driving performance efficiency and growth. Plan and execute campaigns across Meta and TikTok (web and app) with support for Display Programmatic and YouTube via DV360. Manage audiences bidding budgets and campaign structure ensuring QA tracking and governance.

Monitor performance daily against Goals (CPA CPL ROAS) identifying insights and optimisation opportunities across targeting creatives and bidding. Manage pacing and budgets to deliver incremental growth through testing and scaling.

Creative Testing & Reporting

Lead structured creative and audience testing in collaboration with Creative Acquisition and Brand teams. Use performance data to inform creative direction and improve conversion outcomes ensuring compliance.

Produce clear weekly and monthly reporting translating data into relevant insights that inform optimisation future planning and wider media decisions.

Qualifications :

• Hands-on experience using Meta Ads Manager and TikTok Ads Manager
• Experience building launching and optimising Paid Social campaigns independently. Expertise across Meta & TikTok
• Experience with performance metrics (CPA/CPL ROAS conversion rate) and optimisation levers
• Experience with Display and Programmatic platforms (DV360 or other DSPs)
• Experience managing budgets and achieving acquisition or revenue targets
• Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer)
• Experience working with analytics tools such as GA4
• Experience running structured testing programmes

Additional Information :

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and uncapped commission
• Core benefits include pension bupa healthcare sharesave scheme and more!
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

#LI-Hybrid #LI-ST1

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Remote Work :

No

Employment Type :

Full-time