Marketing Director Marketing Strategy & Integration

Job Description:

At Bank of America we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients teammates communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed build a career and contribute to our shared success. This includes attracting and developing exceptional talent recognizing and rewarding performance and supporting our teammates physical emotional and financial wellness through affordable competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service community college education or a wide range of work and life experiences. These journeys foster resilience leadership and innovation strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration engagement and career development. Our approach includes clear in-office expectations while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America you can build a successful career with opportunities to learn grow and make an impact. Join us!

Job Description:
This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs products and processes. Key responsibilities include using data to inform marketing program deliverables interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions.

Marketing Strategy & Integration:

Role Summary:
This role partners closely with marketing strategy insights and execution teams to frame business and marketing challenges translate data into actionable insights and drive crossfunctional integration to accelerate speed to market and improve brand favorability. This individual is a marketer who brings strong analytical judgment systems thinking and influencehelping modernize how marketing works not just what marketing delivers.

Key Responsibilities:

Strategic Framing & Problem Definition:

• Partner with marketing and business leadership to clearly define business and customer problems worth solving

• Translate broad goals (e.g. growth favorability reputation) into focused strategic questions and priorities

• Pressure test assumptions and ensure the work is solving the right problemnot just executing a request

Brand Intelligence:

• Analyze multiple data sources (brand tracking customer data campaign performance market signals)

• Synthesize quantitative and qualitative inputs into clear strategic implications for the brand

• Identify trends gaps and opportunities that inform strategy investment and messaging

• Move the organization from reporting interpretation action

Integration & Cross Team Alignment:

• Act as a strategic connector across creative media analytics agency and local teams

• Ensure strategies insights and learnings are shared reused and scalednot fragmented

• Drive clarity across teams on roles inputs outputs and decision rights

• Reduce duplication and friction by improving how teams work together

Strategic Guidance Through Execution:

• Champion new ways of working that increase agility without sacrificing rigor and improves:

• Improve speed to insight and insight to action

• Help teams make smart tradeoffs when constraints arise

• Evaluate performance through a strategic lens and recommend course correction

Required Qualifications & Experience:

• 10 years of experience in marketing strategy planning analytics or integrated marketing roles

• Strong ability to interpret data and translate it into strategic direction

• Experience working across complex matrixed organizations

• Proven ability to influence senior stakeholders without direct authority

• Comfort navigating ambiguity and shaping new ways of working

• Exceptional written and verbal communication skills especially with senior audiences

Critical Skills & Capabilities include:

• Strategic problem framing

• Analytical thinking and synthesis

• Cross functional integration and influence

• Executive level communication

• Structured decision making under uncertainty

Skills:

• Adaptability

• Collaboration

• Product Marketing and Branding

• Project Management

• Strategic Thinking

• Active Listening

• Analytical Thinking

• Digital Marketing

• Oral Communications

• User Experience Design

• Business Acumen

• Coaching

• Prioritization

• Solution Delivery Process

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However if selected for the role you may be required to work onsite in accordance with the workplace excellence policy.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Shift:

Hours Per Week:

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