Trade Show Specialist

Position Summary
The Trade Show Specialist is responsible for planning executing and optimizing the companys presence at corporate trade shows conferences and industry events. This role leads the endâtoâend management of event strategy logistics booth experience vendor coordination and onsite execution to ensure the companys brand is represented with excellence. The ideal candidate is a strategic thinker with exceptional project management skills strong attention to detail and a passion for creating memorable event experiences that drive measurable business results.

Key Responsibilities

Trade Show Strategy & Planning

• Execute a comprehensive annual trade show and events strategy aligned with marketing and sales objectives.
• Work closely with the Event Marketing Team
• Research industry events and recommend participation based on audience relevance ROI potential and brand visibility.
• Establish event-specific KPIs and success metrics; analyze performance and prepare postâevent reports.

Event Execution & Logistics

• Manage all preâshow planning including booth selection contracts shipping travel staffing schedules and onsite services.
• Oversee booth design layout messaging signage digital displays and experiential elements that enhance attendee engagement.
• Manage registration sponsorship packages speaking opportunities and promotional placements.
• Coordinate travel arrangements hotel blocks and itineraries for internal teams and executives.
• Serve as the primary onsite lead for setup tearâdown vendor coordination and real-time event management.

Branding & Marketing Support

• Collaborate with creative and product marketing teams to develop compelling booth messaging campaign themes collateral and giveaways.
• Ensure consistent brand standards across all event materials presentations and experiential elements.
• Partner with digital marketing to support preâevent promotions email campaigns and social media visibility.

Sales Enablement & Lead Management

• Work closely with sales to align event goals staffing demos and attendee engagement strategies.
• Implement processes for lead capture qualification and handoff to sales teams.
• Track ROI through leads pipeline influence and revenue impact.

Vendor & Budget Management

• Manage relationships with exhibit houses designers audiovisual providers shipping companies and event organizers.
• Negotiate contracts optimize costs and ensure events are delivered on time and within budget.
• Maintain detailed budget tracking and financial reporting for all events.

Qualifications

• Bachelors Degree or related work experience
• 47 years of experience in event marketing or trade show management ideally in B2B or corporate environments.
• Proven experience leading large-scale trade shows from planning to execution.
• Exceptional organizational time-management and multitasking skills.
• Strong communication and interpersonal skills; comfortable working with executives and cross-functional teams.
• Proficiency with event management software CRM systems (e.g. Salesforce) and project management tools.
• Ability to travel up to 3050% depending on event schedule.

Key Traits for Success

• Highly detailâoriented and proactive
• Strong problem-solver who thrives in fast-paced environments
• Creative mindset with a passion for brand storytelling
• Strong negotiation and vendorâmanagement skills
• Ability to stay calm under pressure and lead onsite teams effectively

Required Experience:

IC