Demand Generation Specialist

The Role

We are seeking a highly motivated Demand Generation Specialist North America to drive pipeline growth through paid digital and account-based marketing initiatives. This role is responsible for planning executing optimizing and reporting on demand and lead generation campaigns across paid media LinkedIn content syndication and ABM programs.

The Demand Generation Specialist will work closely with regional and Group marketing teams sales agencies and external partners to generate high-quality leads and support revenue growth across the U.S. and Canada.

What youll do

Paid Media & Performance Marketing

• Plan execute and optimize paid demand generation campaigns across Google Ads display PPC and paid search.
• Collaborate with SEO and paid media agencies to drive lead performance and continuous improvement.
• Monitor budgets performance metrics and ROI adjusting campaigns based on results and insights.

Paid LinkedIn Campaigns

• Own paid LinkedIn strategy and execution including campaign setup targeting messaging and creative coordination.
• Develop and test ad formats audiences and content to drive awareness demand and qualified leads.
• Track analyze and report on LinkedIn campaign performance and lead quality.

Content Syndication

• Plan and manage content syndication programs in partnership with external vendors.
• Coordinate content selection targeting execution and lead follow-up processes.
• Analyze performance lead quality and cost per lead to optimize future programs.

Account-Based Marketing (ABM)

• Support and execute ABM strategies in collaboration with sales and marketing leadership.
• Build and activate ABM campaigns using paid media LinkedIn content and targeted programs.
• Align messaging and content with priority accounts and segments to drive engagement and pipeline impact.

Analytics Reporting & Optimization

• Track performance across all demand generation channels including leads conversions CPL and ROI.
• Provide regular reporting and insights to marketing and business stakeholders.
• Use data-driven insights to continuously test refine and improve campaigns.

Cross-Functional Collaboration

• Work closely with sales regional marketing Group teams and external partners to align on goals targeting and execution.
• Ensure smooth handoff of leads and alignment with lead management and CRM processes.
• Support broader digital and lead generation initiatives as needed.

Qualifications :

Qualifications

• Bachelors degree in marketing business or related field.
• 5 years of experience in demand generation digital marketing or performance marketing roles.
• Hands-on experience with paid media (Google Ads PPC display) and paid LinkedIn campaigns.
• Familiarity with ABM concepts tools and execution.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with marketing automation and CRM tools (e.g. Eloqua Microsoft Dynamics or similar).
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• B2B experience preferred; experience in financial services insurance or risk-related industries is a plus.

Additional Information :

Candidates can work hybrid to one of our three offices in Princeton NJ - Hunt Valley MD - New York NY or be fully remote but we would prefer someone along the East Coast. 

Remote Work :

Yes

Employment Type :

Full-time