Manager, Commercial Strategy (Wenatchee, Washington US)

• Applications are considered on a rolling basis
• Wenatchee
• On-site
• $130000 - $185000

Job Description

Role Overview

The Manager Commercial Strategy is responsible for developing and executing integrated commercial strategies that drive profitable revenue growth market share expansion increased household penetration and category leadership in a competitive produce environment.

This position sits at the intersection of sales marketing category development trade marketing and shopper marketing - translating consumer insights category trends and retailer dynamics into a holistic go-to-market strategy.

Job Description

• Commercial Strategy: Lead the development and execution of overarching commercial strategy: define long-term vision growth priorities channel/customer plans and integrated initiatives to drive sustainable revenue market share and profitability; synthesize consumer trends competitive insights retailer dynamics and performance data to create differentiated high-impact plans across the portfolio and channels.
• Category Development: Drive category development initiatives: Serving as the primary advisor to retail partners leading category reviews presenting data-driven insights negotiating initiatives and collaborating with Sales on joint business plans that benefit customers growers and shareholders.
• Category Leadership Execution: Lead category-shaping initiatives: translate consumer/shopper insights grower supply dynamics and retailer priorities into actionable plans activation strategies and performance tracking to drive trial velocity household penetration and long-term category leadership.
• Trade and Shopper Marketing: Own trade and shopper marketing programs: by designing and executing omnichannel shopper activations (in-store digital loyalty e-commerce) to accelerate trial conversion velocity profitable sales household penetration and overall brand equity.
• Cross-Functional Alignment & Change Management: Be a change agent: by collaborating with sales partners sales ops finance and global marketing to align on shared KPIs/metrics to drive the cultural shift toward data-driven profitable decisions.