Account Executive, Paid Search

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1815 - Account Executive Paid Search

Role Summary and Impact

About WPP 650

Join an award-winning team at the heart of UK government where your work will genuinely shape lives. As part of WPP 650 youll be part of a supportive collaborative environment that values curiosity kindness and growth. Together we use behaviour change principles to design smarter services influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK constituencies the name is a reminder that our work must reflect the full breadth of the country every community every audience. No two days are the same. The challenges are complex the problems worth solving and the learning constant. Youll tackle issues that matter alongside talented colleagues who care deeply about what they do. Its demanding but always rewarding.

WPP 650 is a bespoke agency unit within WPP dedicated to serving the evolving communications needs of government clients. We bring together the best of WPPs talent technology and insights to deliver impactful modern and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact the kind you can point to with pride.

As a Paid Search AccountExecutiveyou willbe responsible forthe execution of paid search willbe responsible forkeyword research campaign buildingworking with the Global Hub ondailygovernance andoptimisation as well asin-depth data willalsobe responsible foraccuratemedia plansand on-timebilling& reconciliations.

You will develop excellent platform knowledge and work closely with theSenior Paid Search Executive/Paid SearchAccount Managerto plan and execute a best in class Paid Search strategy. You willcontinuously search for new opportunitiesto develop your specialism in Paid Searchandcollaborate with the wider departmenton training & events.

People.

• Collaborate with and support other team members(including the Global Hub)in theexecutive of effectivepaid search campaigns for clients.

Product.

• Ensure adherence tothe WPP650 Way for Paid Search on yourclients and contribute to the developmentour products.
• Making full use of the technology available. Adoption of 3^rdand 1^stparty tools & technology ( WPP Media Automations Portal etc.).
  
  

Operations.

• Make sure that service level agreements are met with your tasks managed through our project management suite.
• Contribute to client meetings andparticipatein ongoing client engagement.
• Support on the day-to-day QA process across activation minimizing error and risk and ensuring consistent andaccurateadherence to process.
• Ensure that wider client or team deliverables (such as actionable insight reports and reporting) are prepared and ensuring quality of output ismaintained.

Profile.

• Active member of the Paid Search communitywhich includes contributing to internal team meetings participation in wider WPP Media training & events and more.

Performance.

• Effectively manage your paid search campaigns; ensuring ongoing andtimelyoptimization is delivered and constantly looking for opportunities to improve performance.
• Work closely with your line managers to plan and execute a best in class Paid Search strategy in line with the WPP650 Way.
• Carry out performance analysis internal data maintenance issueidentificationandimplementation ofsolutions.
• Carry out daily campaign and budget management checks.
• Work with your colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards.
• Spot trends & patterns in data fix alerts & anomalies before they become a problem.
• Effectively communicate with your line managers client team and client contactsregardingdeadlines and delivery of work.

Growth.

• Responsible for the execution of a fearless growth mindset in your team; continually experimenting and driving performance forwards for clients.

Measures for success in this role will include: no account errors your accounts never go offline improved performance and results completion of tasks & projects on time client feedback effective communication and overall progress of clients against the WPP650 Search Maturity Framework.

Skills and Experience

We are looking for candidates who are self-starters want to succeed and have a desire to push the interest indigital marketing specifically Paid Search and Cross-Platform campaign formats ( Max Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

Itsessential that you have:

• Done your research onPaid Search withevidence that you havecompletedcertifications (Google Ads and Microsoft Ads).

• Affinity for numbers and with basic data analysis knowledge keen to drive continued excellence.

• Strong Microsoft Office skills whichincludeExcel &PowerPoint.

• Ability to manage their time effectively and of working as part of a group.

• You are proactive; we need people who have the confidence to question the status quo.

• Youcanfocus on causation not justthecorrelation of data & insight make it actionable get it done.

• You have immaculate attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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