Senior Manager, Marketing, THV

Aortic stenosis impacts millions of people globally yet it often remains under-diagnosed and under-treated. Edwards groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. Its our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you will make an impact

• Marketing Planning
  • Leverage multiple data sources such as market research RWD and VoC to accurately and timely understand market dynamics as well as customer challenges and needs at both national and regional levels
  • Develop annual marketing plans by defining clear objectives key messages target segmentation marketing mix channel mix and budget allocation
• Program Development Execution and Evaluation
  • Lead the execution of product promotion and market development programs in close and integrated collaboration with both internal and external stakeholders
  • Execute nationwide marketing initiatives while closely partnering with the field organization to support field activities
  • Establish KPIs (both leading and lagging indicators) and objectively evaluate program effectiveness as well as ROI
  • Build strong relationships with KOLs and collaborate across various programs to effectively and efficiently deliver marketing messages to the market
• Stakeholder Management
  • Act as a central hub to capture consolidate and communicate field needs and challenges across regions and to headquarters positioning the team as the closest HQ partner to the field
  • Collaborate with internal and external stakeholders including global teams to continuously refine and enhance marketing programs
• Team Management
  • Supervise team members daily activities and their collaboration with internal and external stakeholders while supporting their individual development and growth

• マーケティングプランニング
  • 市場調査RWDVoCなどのマルチソースを活用し全国ならびに地域ごとの市場顧客の課題ニーズをタイムリーかつ正確に理解する
  • 目的メッセージセグメンテーションマーケティングミックスチャネルミックス予算配分を考慮しマーケティングプログラムの年間計画を立てる
• プログラム開発実行評価
  • 社内外のステークホルダーと密接かつ有機的に連携しプロダクトプロモーション市場開発プログラムの実行を牽引する
  • マーケティングとして全国施策を実施すると共にフィールド組織と密接に連携しフィールド活動を支援する
  • KPILeading/Lagging Indicatorを設定しプログラムの効果およびROIを客観的に評価する
  • KOLとの信頼関係を構築し様々なプログラムで協働することでマーケティングメッセージを効果的効率的に市場に届ける
• ステークホルダーとの連携
  • フィールド組織が抱える課題やニーズの抽出集約フィールド間あるいは本社への共有を担うハブとなるフィールド組織に最も近い本社チームという存在になる
  • 事業部内外の関係部署グローバルチーム含むと連携しマーケティングプログラムをより洗練させる
• チームマネージメント
  • チームメンバーの日常業務および社内外ステークホルダーとの連携を指導監督し個々の成長育成を支援する

What youll need (Required)

• Native-level proficiency in Japanese and business-level proficiency in English both written and verbal
• At least 5 years of marketing experience in the medical device industry including a minimum of 3 years of experience in independently leading the development and execution of annual marketing plans
• Minimum of 3 years of sales experience within a medical device company
• At least 3 years of people management experience managing a team of three or more direct reports
• Strong interpersonal and communication skills with the ability to clearly articulate ideas and think logically
• Ability and mindset to effectively prioritize and manage multiple tasks in a fast-paced dynamic environment
• Flexible and available for domestic and international travel (up to 50% at maximum)

• 言語要件日本語ネイティブレベル英語ビジネスレベル読み書き会話ともに
• 医療機器企業におけるマーケティング経験5年以上年間のマーケティングプランの策定と実行を自らリードた経験3年以上
• 医療機器企業における営業経験3年以上
• ピープルマネジメント経験3年以上部下3名以上
• 高い対人コミュニケーション能力言語化能力ロジカルシンキング
• 変化が速くダイナミックな環境の中で複数の業務を効果的に優先順位付けしながら遂行できる能力マインドセット
• 国内外の出張に柔軟に対応できる最大で月50%の外出

What else we look for (Preferred)

• Experience in the cardiovascular therapeutic area
• Experience in both MR and marketing roles within the pharmaceutical industry
• Experience in leading and successfully delivering cross-functional projects
• Experience in independently leading and executing market research and data analysis

• 循環器領域における経験
• 製薬業界におけるMRおよびマーケティング経験
• クロスファンクショナルチームでの様々なプロジェクトをリード完遂した経験
• 市場調査やデータ分析を自らリードして実施した経験