Marketing Automation Specialist

Primary Function of Position
We are looking for a Marketing Automation Manager who will be responsible to manage
and grow the capabilities and utilization of our Digital Marketing Automation platforms.
The Marketing Automation Manager (Japan) will report to Mayuri Kobayashi Sr.
Manager Marketing Communication Japan and will own the end-to-end design build
QA and optimization of scalable compliant multi-channel customer journeys that drive
measurable behavior change (training adoption event participation status progression
and conversion). This role partners tightly with Japan Marketing Sales Digital/Web and
Regional/Global Marketing Ops to deliver high-quality localized programs leveraging
Adobe Marketo Salesforce and integrated event platforms (webinars/virtual events/in-
person events).

Responsibilities
Marketo Program delivery & operations (Japan-first regionally aligned)
Own end-to-end campaign execution in Marketo (emails landing pages forms
workflows nurtures triggers) ensuring flawless deployment and post-launch
validation.
Leverage global standard templates and QA/governance (naming tags
channels tokens UTM structure compliance checks) to reduce rework and
increase reliability.
Manage segmentation lead routing and lifecycle programs aligned with Japan
go-to-market priorities (HCP hospital system fellows/residents as applicable).
CRM data integration (Marketo Salesforce)
Own and monitor MarketoSalesforce integration health data mapping sync
behavior and governance (field mapping lead/contact updates campaign
attribution support).
Partner with Sales Ops and Finance teams to ensure reporting-ready data flows
(clean source tracking campaign membership integrity accurate consent
timestamps where relevant).
Multi-channel automation beyond email (web events)
Partner with Web/Digital to operationalize web form landing page experiences
that connect to Marketo/Salesforce improving conversion and user experience.
Scale event-driven journeys leveraging event/webinar platforms such as ON24
and/or Cvent including registration attendance capture follow-up and
attribution.
Support Japan-specific channel expansion nurture/engagement patterns (where
compliant and approved) coordinating data capture preference management
and measurement.
Optimization & continuous improvement
Drive experimentation and optimization (A/B tests cadence improvements
journey refinements lifecycle improvements) to improve engagement and
conversion outcomes.
Identify workflow bottlenecks propose scalable fixes and build self-serve
enablement assets for marketers and agency partners.
Compliance & quality in healthcare
Ensure all data capture and outbound communications align with internal
governance and applicable privacy expectations (consent language retention
rules auditability and secure handling

Qualifications :

Qualifications
Business requirements
5 years of hands-on marketing automation experience in Japan ideally in
MedTech / healthcare / regulated B2B environments.
Proven ability to partner with Japan Marketing Sales to translate business
goals into measurable lifecycle programs and outcomes.
Strong stakeholder management: comfortable advising leaders prioritizing
tradeoffs and driving clarity across cross-functional teams.
Japanese fluency (native level) and business English (ability to work with global
stakeholders and documentation).
Technical requirements
5 years deep hands-on experience with Marketo (programs smart campaigns
tokens forms landing pages scoring lifecycle templates QA).
Strong experience with Salesforce CRM (lead/contact objects campaign
membership field mapping attribution hygiene data governance).
Integrating channel engagement into broader lifecycle measurement (where
applicable and compliant).
Experience integrating at least one event/webinar platform (e.g. ON24 Cvent
Zoom webinar ecosystems) including registration/attendance data flows into
CRM/MAP.
Strong working knowledge of tracking and measurement fundamentals (UTMs
conversion tracking campaign taxonomy basic funnel reporting).
Bonus: experience with workflow tools (e.g. Workfront/Jira) data tools (basic
SQL) or CDP/behavioral targeting concepts.
Strong knowledge of data standardization and normalization database structure
and queries
Must possess a passion for learning industry-leading marketing technologies
tactics and best practices. Proven success leading adoption of new marketing
strategies and tools globally.
Strong problem solving business analysis and quantitative skills; extreme
attention to detail
Detail-oriented organized and excellent verbal and written communication skills.
Ability to foster strong professional relationships across all levels.
Experience working with Japan teams and stakeholders
Ability to travel overseas as needed.

Additional Information :

当社は法令に従い全ての応募者についてその適性と能力のみを基準として公正に採用選考を行います

この職位は業務上のニーズや採用候補者の経験知識技能に応じてここに記載されている職務レベルと異なるレベルで採用される場合があります

報酬は主に採用された職務レベルと候補者の資格に基づき適用される法律に従って決定されます

Remote Work :

No

Employment Type :

Full-time