Specialist Content Strategy CK EMEA

The Team

Within the eCommerce team our mission is to drive a commercially focused strategy with a strong emphasis on product trading and business growth to elevate online performance.The Digital Merchandising teamserves as the backbone of eCommerce leading site merchandising content and product launches to achieve sales and conversion targets as well as operational excellence. The team works closely with the broader CK teams to ensure strategic alignment and drive commercial performance. As a key member of the team this role plays a significant part in the departments overall success and strategic growth.

The Position

TheSpecialist Content Strategyat Calvin Klein Europeis responsible forleading the campaign content briefing process within the e-commerce department. You will develop and manage the seasonalonsitego-to-market content strategy and calendar ensuring alignment across site merchandising and marketing channels. Working closely with the Junior Specialist/Coordinator you will ensure creative assetsand user journeysare briefed accurately delivered on time and meet specifications.Using investment sales and conversion rate data you will define content needs and provide strategic input to guide creative development. This role requires high-level coordination across internal teams (e-commerce marketing creative) and external partners to ensure seamless execution of seasonaland salecampaigns.

• Own and manage the seasonal go-to-marketonsitecampaign strategy and calendar aligning with site merchandising and all relevant marketing channels.

• Brief content requirementsinto the Marketing team supported by data and insights to guide creative development.

• Oversee the briefing of site journeys and campaign assets to the in-house copywriter and designer(and UX where relevant) with support from the Junior Specialist/Coordinator ensuring timely and spec-compliant delivery.

• Support and manage the Junior Specialist/Coordinator providing guidance and overseeing their day-to-day responsibilities.

• Project manage strategic and campaign-related briefings ensuring clear communication and timely execution across teams.

• Analyse campaign performance on-site and coordinate post-campaign analysis across teams to gather insights and inform future content strategy.

• Manage the relationship with the translation agency including organizing annual quality reviews and workshops to ensure translated copy reflects the Calvin Klein tone of voice.

• Serve as a key liaison across the e-commerce and marketing departments acting as the central point of contact for campaign content execution.

The Ideal Candidate

• Minimum3-5years experiencein digital content marketing.

• Experience in working in the fashion industry or in a creative industry.

• Excellent statistical analysis skills and proficiency with data analysis platforms (we use Adobe Analytics andContentSquare).

• Deep knowledgeof the e-commerce environment and the role of content in both driving commercial success and acting as a brand window.

• Excellentcommunicationand relationship building skills. Able to driveconversations with internal stakeholderssuch asdesigners CRO UX Site-Merchandising and Buying teams.

• A master at working under pressure: proven experience in managing multiple projects with multiple stakeholders at the same time.

• Drives projects forward and solves problems proactively.

• A team player adaptable and thriving in a fast-paced environment.

• A strong interest in managing or some level of managerial experience.