Senior Manager, Data & Technology

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

WPP Media Hong Kong is seeking a seasoned and delivery-focused Senior Manager Data & Tech to join our Data & Technology team. This role is pivotal in bridging business requirements with technical execution for our clients Martech and analytics projects. You will be responsible for managing the end-to-end project lifecycle overseeing stakeholder communication between clients and internal teams and ensuring the timely delivery of high-quality data solutions. The ideal candidate will possess a strong technical background an entrepreneur mindset and the ability to manage multiple complex projects in a dynamic multi-cultural environment.

Core Responsibilities:

Project Leadership & Management: Lead the full lifecycle of large-scale Martech projects including Analytics BI and Data Science from initial requirement gathering through to final delivery and implementation.

Stakeholder Engagement & Collaboration: Build strong relationships and serve as the key liaison between internal teams and external partners in translating clients business objectives into clear technical requirements and ensuring seamless communication and project alignment for all parties.

Technical Consultation & Guidance: Act as a subject matter expert providing data and technology consultation to both clients and internal teams developing and presenting strategic technical proposals to solve business challenges establishing best practices and providing technical oversight to ensure high quality deliverables.

Business Growth: Support the new business pitches process helping to shape our data and technology offerings and presenting our capabilities to prospective clients.

Strategic Innovation: Stay ahead of industry trends to develop new and improved data solutions for our clients particularly in areas that measure marketing effectiveness and improve customer insights such as server-side tracking first-party data onboarding BI architecture Marketing Mix Modelling (MMM) and incrementality analysis.

Operational Excellence: Refine our internal processes to ensure work efficiency and effectiveness delivering consistently high-quality results as we grow.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• 7 years of experience in a data-centric role (e.g. data analytics martech data science) with at least 3 years in a role leading projects and managing client relationships.
• Bachelors degree or higher in Computer Science Data Analytics Mathematics or a related technical field.

• Advanced knowledge of web analytics platforms such as Google Analytics and Adobe Analytics and tag management systems like Google Tag Manager.
• Strong technical understanding of SQL and data warehousing platforms (e.g. BigQuery AWS).
• Familiarity with BI and data visualization tools such as Tableau PowerBI or Looker.
• Deep understanding of the digital media landscape including PPC Display Programmatic and Paid Social.
• Knowledge of modern tracking techniques (e.g. server-side tracking MMPs) and global data privacy regulations (e.g. GDPR CCPA).
• Strong strategic and analytical skills with the ability to troubleshoot complex technical challenges independently.
• Excellent communication presentation and stakeholder management skills.

• Fluent in written and spoken English and Cantonese.

Desired Skills & Experience:

• Experience with Martech solutions related to first-party data utilization A/B testing and audience activation.
• Experience working with agile/scrum project management methodologies.
• Experience working in leading media agency or consulting firm.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require flexibility please discuss this with the hiring team during the interview process.

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