SEO GEO Manager

What is the role

This role goes beyond conventional SEO with responsibility for growing organic traffic revenue and brand visibility across search engines AI-powered experiences and generative discovery platforms. You will shape and execute strategies spanning technical SEO content optimisation digital PR Generative Engine Optimisation (GEO) and AI innovation ensuring our brands are discoverable wherever customers search browse and ask to deliver measurable commercial impact.

What you will do

• Grow organic traffic revenue and share of search in line with forecasts and commercial objectives
• Lead SEO and organic discovery strategy across traditional search AI-powered search experiences and emerging LLM ecosystems
• Develop and execute on-site off-site and Generative Engine Optimisation (GEO)strategies to improve visibility in search engines AI overviews conversational search and LLM-driven recommendations
• Identify opportunities to increase brand and product visibility across evolving discovery surfaces including organic search AI assistants and shopping ecosystems
• Own category sub-category and campaign optimisation in line with seasonality trade priorities and customer demand trends
• Conduct competitor analysis keyword gap analysis search intent research and emerging trend discovery to inform strategy
• Develop scalable content strategies including editorial evergreen FAQ expert-led and LLM-friendly content formats designed for both rankings and AI citation
• Lead PR and content teams on authority-building and digital PR campaigns to strengthen off-site signals backlinks and brand mentions
• Drive experimentation in AI and automation using new tools and technologies to improve efficiency scale content opportunities and surface insights
• Monitor analyse and improve technical SEO performance through regular audits of crawl health Core Web Vitals structured data indexing internal linking site architecture XML sitemaps and robots directives ensuring best practice across all sites.
• Work closely with development and product teams to prioritise technical opportunities and resolve issues
• Own reporting across organic performance AI visibility opportunities experimentation results and innovation roadmaps sharing actionable insight with the wider business
• Stay ahead of industry changes across search AI algorithms and emerging organic discovery trends

What you will bring

• Proven experience in SEO organic growth or search strategy (in-house or agency)
• Strong understanding of technical content and off-site SEO best practice
• Experience developing strategies that drive both traffic growth and commercial performance
• Interest in emerging search behaviours AI-powered discovery LLM visibility and Generative Engine Optimisation (GEO)
• Experience using AI and automation tools to scale analysis content or innovation initiatives
• Strong analytical mindset with confidence interpreting performance data and translating insight into action
• Confident reporting on KPIs including traffic rankings revenue share of search and broader visibility metrics
• Advanced experience with tools such as Google Search Console GA4 Screaming Frog SEMrush and similar platforms
• Working understanding of HTML CSS JavaScript and their impact on search performance
• Experience with structured data and schema optimisation
• Strong copywriting and content strategy skills
• Experience working on eCommerce websites
• Excellent stakeholder management and cross-functional collaboration skills
• Highly organised proactive and commercially minded
• Cross collaboration across paid search knowledge desirable
• Retail or fashion experience desirable
• Experience with AI search monitoring entity optimisation or digital PR strategies desirable

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand BadRhino our Long Tall Sally brand and our most recent addition PixieGirl Petites the business is growing at pace to cater for non-standard sizes on the high street and online.

Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.

Find out more about us here.