Director of Marketing – Plastic and Regenerative Medicine- Allergan Aesthetics- Irvine, CA
Irvine, CA - USA
Job Summary
The Executive Director of Marketing for a Allergans Plastic and Regenerative Medicine business is responsible for leading all marketing efforts to drive growth enhance brand awareness and support sales objectives. This key leadership role will set strategic direction manage the marketing team and oversee the development and execution of comprehensive marketing plans targeting healthcare professionals hospital procurement teams outpatient surgical centers providers and payers.
Key Responsibilities:
Lead and mentor the marketing and surgeon training team fostering a high-performance culture
Collaborate closely with cross function teams (sales corporate accounts pricing/contracting medical affairs operations finance R&D regulatory compliance and clinical teams) to ensure integrated execution of brand initiatives.
Develop and implement multi-year marketing strategies aligned with business objectives and regulatory requirements
Partner to help shape the product pipeline and ensure alignment with market needs customer insights and long-term commercial strategy
Oversee product launches ensuring effective go-to-market plans and positioning for hospital and outpatient surgical environments
Manage market research competitive analysis and customer insights initiatives especially focused on hospitals outpatient surgical centers and other key stakeholders
Build and maintain relationships with decision makers in hospital systems and outpatient surgical facilities
Drive digital marketing advertising public relations and event strategies targeting institutions healthcare providers and patients active in hospital and outpatient surgery
Monitor and report on marketing KPIs and ROI with special focus on hospital and outpatient market segments
Advocate for the company at industry conferences hospital events and professional gatherings
Ensure compliance with medical device industry regulations and standards across all targeted environments
Qualifications :
Bachelors degree in Marketing Business Life Sciences or related field; MBA or advanced degree preferred
10 years of marketing experience with significant leadership responsibility in the medical device or healthcare sector
Proven track record of successful product launches and driving business growth in hospital and/or outpatient surgical markets
Strong understanding of healthcare regulatory environment especially as it relates to hospitals and outpatient facilities
Strong background in both upstream and downstream marketing strategy.
Exceptional strategic analytical and communication skills
Ability to work effectively in cross-functional teams
Demonstrated ability to manage budgets and deliver results.
This role is vital for shaping the companys market presence among hospitals and outpatient surgical centers and for influencing the product pipeline positioning the product portfolio for success in a competitive and highly regulated industry.
Skills:
Strategic planning
Team leadership and development
Cross-function collaboration
Brand management
Stakeholder influence and relationship building
Market and customer analysis
Project management
Budgeting and ROI analysis
Compliance and ethics
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commissionincentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless anduntil paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more