Director, Web & Digital Marketing

The role

Were looking for a Director of Web & Digital Marketing to own Velotics digital presence from the ground up. This is a foundational role for a newly formed company and youll have the rare opportunity to architect the digital marketing engine that will power our growth not inherit someone elses decisions. Youll own our AEM-based web platform lead the selection and implementation of our marketing automation stack drive our ABM strategy and manage our social media presence. You report directly to the CMO and will be a key voice in shaping how Velotic shows up to the market.

What youll own

Web platform & AEM

• Own the strategy governance and roadmap for built on Adobe Experience Manager (AEM)
• Lead day-to-day site operations including content publishing workflows SEO and search visibility including emerging generative and answer engine optimization (GEO/AEO) to ensure Velotic is represented accurately in AI-powered search experiences
• Oversee site health fundamentals including SSL/TLS certificate management domain governance and technical infrastructure in partnership with IT
• Ensure the site meets WCAG accessibility standards and remains compliant with applicable data privacy regulations (GDPR CCPA) cookie consent requirements and any industry-specific obligations relevant to Velotics customer base
• Partner with product marketing demand gen and creative to ensure the site reflects the full Velotic portfolio: Proficy Kepware and ThingWorx - with clarity and consistency
• Manage relationships with AEM implementation partners and internal IT stakeholders
• Define and track KPIs including traffic engagement conversion and pipeline influence

Marketing automation & tech stack

• Lead the evaluation selection and implementation of Velotics marketing automation platform (MAP) as a greenfield decision and a real opportunity to do it right
• Own the integration architecture connecting MAP to CRM AEM intent data and other martech tools
• Build and optimize nurture programs lifecycle workflows lead scoring and attribution reporting
• Serve as the internal champion for data hygiene governance and compliance across the marketing tech stack

Account-based marketing (ABM)

• Define and execute Velotics ABM strategy in close partnership with sales and demand generation
• Manage ABM platforms and tooling (e.g. 6sense Demandbase or equivalent) and ensure seamless integration with CRM and MAP
• Develop target account frameworks personalization strategies and account-level reporting
• Drive alignment between marketing and sales on account selection engagement signals and pipeline progression

Social media

• Own Velotics social media presence across LinkedIn and other relevant channels for an industrial B2B audience
• Develop a content calendar and editorial framework that builds brand awareness supports demand gen and engages the manufacturing and industrial operator community
• Establish guidelines workflows and measurement for organic and paid social

Qualifications :

What were looking for

• 812 years of B2B marketing experience with significant ownership of web platforms and marketing technology
• Hands-on experience with Adobe Experience Manager (AEM). You need to know how AEM works what it can do and how to manage it effectively
• Familiarity with modern search visibility practices including SEO GEO and AEO as AI-powered discovery reshapes how buyers find solutions
• Demonstrated experience selecting or implementing a marketing automation platform; experience with HubSpot Marketo or Pardot is a plus
• A working knowledge of ABM strategy and the platforms that support it
• Familiarity with web compliance requirements including WCAG accessibility standards and data privacy regulations (GDPR CCPA)
• Strong analytical instincts. Youll need to be comfortable in data and use it to make decisions not just reports
• Experience marketing complex B2B technology solutions; industrial software manufacturing tech or OT/IIoT experience is a plus
• Collaborative by nature. You build trust quickly with your marketing peers product IT and agency partners
• Comfort operating in an early-stage or newly formed company environment where ambiguity is the norm and building from scratch is the opportunity

Additional Information :

Why Join Velotic

Velotic is uniquely positioned at the intersection of industrial operations advanced connectivity and AI. Joining now means you can help shape:

Culture & Growth

• Build foundational People Ops systems processes and culture from day one.
• Work within a team defined by ambition collaboration authenticity and speed.
• Influence global operating models and employee experience at scale.

Work-Life Balance

• Flexible work arrangements
• Discretionary Time Off (DTO)
• Global paid parental leave
• Employee Assistance Program (EAP)

Financial & Health Benefits

• Competitive compensation
• 401(k) with employer match (50% up to 8%)
• Medical dental & vision
• HSA with company contribution
• Life and AD&D (2x salary up to $1M)

Join Us

Help build the People Operations foundation for a global industrial tech leaderand play a direct role in shaping the future of modern manufacturing.

Learn more at:

Apply today to be part of the transformation.

Remote Work :

No

Employment Type :

Full-time